by Ari Rosenberg on Apr 30, 10:30 AM
The question "Did the ad campaign work?" sparks fiery debates, because we all have different takes on what "works" means. I contend advertising always works to a meaningful degree. Advertising is an investment that can be shaped into various instruments to accomplish multiple goals. Influencing the consumer is in that mix, but not the only ingredient to a successful communication plan, and not nearly the most important.
by Kevin Mannion on Apr 23, 1:15 PM
Anyone who has sold both print and digital advertising can tell you that there are differences between how each is bought and evaluated. As a rule, digital media is numbers and results-oriented, while print has traditionally relied on a more conceptual sell....
by Kory Kredit on Apr 16, 12:45 PM
How social do we really want to get? It's a question I've been wrestling with as it relates to our company Web site and one that Jerry Seinfeld wrestled with as well. In a "Seinfeld" episode titled "The Kiss Hello," Kramer decides to post the photos and names of every tenant in the building to foster a friendlier living environment. The social experiment goes too far for Jerry's liking when he is greeted by a kiss on the cheek from every female in the building, and a solid lip lock from Kramer himself. Whether you're Cosmo Kramer in an apartment …
by David Koretz on Apr 9, 12:45 PM
Ad networks are a tax on lazy publishers. They are a cancer that slowly eats away at you from the inside, doing severe damage even though you feel fine. They are a cancer that has spread to nearly every publisher, and threaten to do irreversible damage to our industry.
by Ari Rosenberg on Apr 2, 11:17 AM
At an IAB conference two years ago, an executive at Microsoft took the stage and flashed a slide to the audience showing the ecosystem in which MSN competed. AOL wasn't listed on the chart. Later that afternoon, then-CEO Randy Falco reminded the room AOL was in the portal business too, and should be ignored at "your own peril." I never worked for Randy Falco, but I did work for Tim Armstrong at Snowball.com -- and oh, man, are MSN and Yahoo in for a fight from this sleeping giant of a portal and its new giant of an executive.
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