A few nights ago, a former salesperson of mine who now manages a team called for advice. He said his new sales hire was having a difficult time getting meetings. I said, "Welcome to the club."
Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. Decisions on how to sell our product -- audience -- are infinitely more complex than the widget-maker's.
Yahoo! today officially announced its long-awaited entry into original content.