Online shoppers have an entire global marketplace only a few mouse clicks away. Lately, however, online shoppers and those advertiser and marketers who are trying to reach them see guided shopping, like what exists in the blogosphere, as compelling.

Depending on whom you ask, the in-text ad is either an ingenious ad revenue-generation mechanism (an opinion typically shared by marketing and ad sales people), or pure unadulterated evil invented by Lucifer himself (popular opinion among journalists and editors)....

How does an e-marketer create online ad campaigns with easily understood and intrinsic value? By integrating multi-media proposals into an advertiser's thought process come budget-planning time.