When I was 24 years old, I was an assistant media planner at Young & Rubicam on Madison Avenue. I worked on the media plan to support the launch of Kraft fat-free mayonnaise. At that time, I wasn't a big fan of mayonnaise -- and I liked my boss, Jennifer, even less.
The online video industry is exploding -- just ask anyone who is selling, buying or writing about it. Video-play numbers are in the billions, as is the revenue for the pre-roll ads that appear prior to this Web-based content. There are many reasons for this significant growth. But below the surface, the practice of "auto-play" is driving it.