Here's where new media and old media disconnect: New media thinks in terms of dollars no matter what it smells like, and old media wore integrity proudly, like cologne.
Worrying that sponsored content will erode reader trust is as if Captain Edward John Smith of the Titanic had run around on the upper deck worrying about open portholes, after an iceberg had ripped open the side of his sinking ship.
Hatred doesn't just show up one day - it brews over time. Consumer hatred for online advertising has reached a boiling point, but it started to brew in the late 1990s.
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