by on Nov 30, 7:00 AM
Publishers are taking a more holistic approach to marketing - it isn't aimed solely at advertisers and media agencies, but the broader consumer audience.
by on Nov 29, 7:00 AM
The company's restructuring renewed speculation that Wintour, the publishing giant's artistic director and "Vogue" EIC, would leave Conde Nast.
by on Nov 28, 7:00 AM
Publishers that have struggled to adapt to competition from digital channels need to consider how commerce fits with the changing needs of audiences.
by on Nov 27, 7:00 AM
Common technical standards for the industry may help publishers avoid duplicating their efforts. The money they save could be spent on creating original content.
by on Nov 26, 7:00 AM
Publishing has become a high-tech business, especially with smartphones boosting the consumption of online content in the past 10 years. Digital publishers depend on teams of tech workers to keep their websites and apps running smoothly.
by on Nov 23, 7:00 AM
'BuzzFeed' CEO Jonah Peretti caused a stir this week by suggesting his company could merge with other digital publishers to gain more bargaining power with Silicon Valley's tech titans.
by on Nov 21, 7:00 AM
The newspaper's marijuana vertical aims to funnel a target audience into a dedicated section of the website as part of an effort to boost digital subscriptions. That's a smart strategy, considering pot advertising is highly regulated in every state where it's legal.
by on Nov 20, 7:00 AM
The pay-walling of the internet -- which defies the "information wants to be free" mantra that inspired countless hackers -- will have several profound effects on the digital publishing industry.
by on Nov 19, 8:00 AM
Investors are discounting its stock to a 20-month low, and advertising executives question the company's morality and safeguards for brands. Such criticism adds to past advertiser complaints about the accuracy of Facebook's metrics.
by Melynda Fuller on Nov 16, 7:00 AM
InHabit, Arkadium's AI-powered technology, reads an article and automatically supplies an interactive editorial unit, called a "factive," that relates to the material and is designed to engage the reader.