"We're managing the content across the Apple News channel so it's in line with Apple's overall curated approach to content," says Joe Hyrkin, Issuu CEO. "We're doing it in a way that introduces a whole new set of content that wouldn't otherwise be available."
The IAB digital ad spend report for the first half of 2018 saw a 23% increase year over year. Mobile advertising spend was up 54% from last year's report. Print may be stabilizing, but won't revisit its ad heyday.
Ads taken with a Pixel camera will roll out across four pages of the December print issue and be featured on the publication's website and social media accounts. The issue features photo essays featuring Westerners in the places that are most home to them.
The publisher will leverage the reach of its 30 news websites and print editions across the country to urge readers to donate to RIP Medical Debt, in an effort to erase $1 million of owed money.
The loss of web traffic has led to financial troubles for the company, which expects to report flat earnings for the year, missing its projected revenue by more than $100 million.
Among the interested parties is McClatchy, which is expected to make a play for the newspaper conglomerate. McClatchy is said to be including stock as part of its bid.
theSkimm used its No Excuses microsite as the place to house all important information around the midterms.
A year in, article scroll depth increased 86% year over year, while average time spent on mobile stories increased by 28%. Fronts have an improved image load speed of 400%.
The matching-gift campaign offers financial support to nonprofit newsrooms across the U.S. The program relies on readers to pledge financial support to local news outlets - then will double donations.
The project will aggregate signals collected from websites through Trust Metrics crawler-based technology to compose a more complete picture of which outlets are the most reliable.