by Melynda Fuller on Jun 29, 7:00 AM
Print readers are more likely to be focused and to give their undivided attention to content, which leads to greater consumption and elevated awareness of the advertiser's message.
by Melynda Fuller on Jun 28, 7:00 AM
The project was an inspiring example of how local news outlets under a larger parent company could come together to create a breakthrough, important piece of journalism. Now, a portion of that project, a feature-length documentary called "The Wall," will tour the country.
by Melynda Fuller on Jun 27, 7:00 AM
What makes the issue so captivating and even poignant is its ability to show the human body as a tool. The naked bodies of the athletes reveal what powers the statistics, thrilling game moments and inevitable celebrity.
by Melynda Fuller on Jun 26, 7:00 AM
Launched in the UK, 'Grow' is nothing more than a "business marketing programme" produced by Facebook and geared to "business leaders," the company claims.
by Melynda Fuller on Jun 25, 7:00 AM
Longtime 'Pittsburgh Post-Gazette' cartoonist Rob Rogers was fired after his pieces criticizing the president and his administration were serially rejected for publication. He had been with the newspaper for 25 years.
by Melynda Fuller on Jun 22, 7:00 AM
Using the highest cost platform might not yield the best results; a multi-pronged approach worked more effectively.Conditions influence outcome, even for the same site.
by Melynda Fuller on Jun 21, 7:00 AM
NPR.org banners perform 400% above industry benchmarks for CTR and have a 92% viewability rate. The display units also show a 9.1% interaction rate.
by Melynda Fuller on Jun 20, 7:00 AM
Before marketers were scrambling to decode the needs and desires of the gigantic millennial audience, there were baby boomers. And as the boomers aged, their influence remained.
by Melynda Fuller on Jun 19, 7:00 AM
The 'Colorado Sun' will debut on Civil, a start-up that uses blockchain technology and crypto currency to fund journalism.
by Sara Guaglione on Jun 18, 7:00 AM
Among the pubs participating: Billboard, with openly gay teen singer Troye Sivan on the cover; Paper, with singer Hayley Kiyoko, nicknamed pop's "lesbian Jesus," gracing the cover; and Out (of course).