Print readers are more likely to be focused and to give their undivided attention to content, which leads to greater consumption and elevated awareness of the advertiser's message.
The project was an inspiring example of how local news outlets under a larger parent company could come together to create a breakthrough, important piece of journalism. Now, a portion of that project, a feature-length documentary called "The Wall," will tour the country.
What makes the issue so captivating and even poignant is its ability to show the human body as a tool. The naked bodies of the athletes reveal what powers the statistics, thrilling game moments and inevitable celebrity.
Launched in the UK, 'Grow' is nothing more than a "business marketing programme" produced by Facebook and geared to "business leaders," the company claims.
Longtime 'Pittsburgh Post-Gazette' cartoonist Rob Rogers was fired after his pieces criticizing the president and his administration were serially rejected for publication. He had been with the newspaper for 25 years.
Using the highest cost platform might not yield the best results; a multi-pronged approach worked more effectively.Conditions influence outcome, even for the same site.
NPR.org banners perform 400% above industry benchmarks for CTR and have a 92% viewability rate. The display units also show a 9.1% interaction rate.
Before marketers were scrambling to decode the needs and desires of the gigantic millennial audience, there were baby boomers. And as the boomers aged, their influence remained.
The 'Colorado Sun' will debut on Civil, a start-up that uses blockchain technology and crypto currency to fund journalism.
Among the pubs participating: Billboard, with openly gay teen singer Troye Sivan on the cover; Paper, with singer Hayley Kiyoko, nicknamed pop's "lesbian Jesus," gracing the cover; and Out (of course).