by Rich Routman on May 19, 11:32 AM
With the growing fusion of sports and pop culture, brands have a broader opportunity to fit themselves into the landscape and create a more personalized experience with their target audience.
by Ari Rosenberg on May 10, 9:59 PM
Here are three reasons programmatic is failing:
by Beth Donnelly Egan on May 4, 4:55 PM
Artificial intelligence is either going to wrest control of advertising and marketing back from the grips of the consumer - or it is going to destroy civilization. At least that's what you might think after reading the tsunami of discourse on AI since CES 2017. But, as with most things, if we fail to learn history, we are doomed to repeat it. AI is not the first technology going to destroy life as we know it.