Content is king, but not for long. Like most stories of overthrown monarchies, this will be an inside job. This tale includes an army of publishers and treason committed by the king's own flesh and blood.
I have always loved the holiday season. But, despite all the joy and merriment, many studies show that anxiety and depression spike during this time of year -- kind of strange, right? But when you think about it, this dichotomy makes sense. Many conflicting emotions come out in December. For online publishers, it's no different. Rushing to finish strong in 2014 is accompanied by trying to thoughtfully plan for 2015. And, perhaps nothing is more confusing or conflicting for publishers than their programmatic business. Is it a good thing? Is it a bad thing? How will the year end? What ...
Last week I had an afternoon meeting scheduled with a new colleague. We had planned to meet at the Equinox cafeteria at Rockefeller Center, but because of all the police security in place for the tree-lighting ceremony that night, we relocated to a restaurant opposite Grand Central Station instead. As we wrapped up our meeting, I looked at my phone and learned that the Staten Island grand jury had not indicted the police officer accused of killing Eric Garner.
Native is the way forward for brands in communicating messages with engaged consumers. Trouble is, all the issues that have plagued print "advertorials" are threatening to turn a gleaming promise into a poisoned chalice.