Publishers still have an opportunity to emphasize their strengths in contextual targeting and developing audience profiles with first-party data.
It's an opportunity for publishers to create content that will reach a younger demo.
The publication has faced steeped drops in circulation to less than 100,000 issues from more than 4 million two decades ago.
College officials ignore health warnings. Students ignore health warnings. So campus newspapers are reminding readers: Don't make us write obituaries!
Publishers' content helps make Apple's devices more valuable to customers.
Can smaller papers adopt a strategy that has worked for "The New York Times"?
The lower adoption rate is good for publishers, even as they work to diversify their revenue away from online display advertising.
Revenue-sharing arrangements with digital ad giants like Google are only sustainable if the value exchanged between the company and publishers is clarified.
The complaint should give the magazine's current owner another reason to re-evaluate its licensing agreement with TheMaven Inc.
Apple is working on bundling its paid services, including its Apple News+ digital newsstand, which carries hundreds of magazines and newspapers.