I keep hearing folks in the online media world, with an ominous sense of fear, say that things feel like "it's 1999 again." As for me, I see stark differences. The growth is driven by blue-chip advertisers, not an irrational IPO market. There is, however, one way in which it does feel very pre-crash these days. Attending an industry conference this week, I was assaulted by jargon: talk of "leveraging platforms," "vertical integration" and "interface management."
"God grant me the serenity to accept the things I cannot change; the courage to change the things I can, and the wisdom to know the difference." With respect to the larger purpose of the prayer above, I will apply its meaning to online advertising, with a twist: Here are the things I would change about online advertising tomorrow, with the understanding that I lack the wisdom to accept that these may be immovable obstacles.
The power of the Web is strong--especially when combined with other media. That's what the Online Publishers Association found in an extensive analysis of the Middletown Media Studies, the observational study conducted by Ball State University Center For Media Design. OPA President Pam Horan discussed the group's research, dubbed "A Day In The Life," with Online Publishing Insider.
Sitting with a client over breakfast recently, I asked, "Why does a user come to your site?" He started his answer with the words "In theory"--and that was the last thing I heard.