The nation's largest magazine publisher is moving deeper into ecommerce and consumer products marketing. Time Inc. is launching a new discount membership program, "People Perks," based on the 'People' brand.
The marketplace for premium programmatic advertising is expanding with Time Inc.'s decision to join Dentsu Aegis Network's Publisher Addressable Marketplace. That gives advertisers scalable access to audiences across its digital portfolio, in addition to those of other premium publishers.
The new social-media audience extension capabilities are part of a larger push to offer a broader, more sophisticated array of digital marketing services for big auto advertisers, including regional sales associations.
While "blind programmatic" is often blamed for any number of unwanted online ad adjacencies, programmatic platforms can actually be an ally for publishers in important areas, such as audience validation, tech transparency and ad quality.
Having recently rejected a proposed sale of the entire company, Time Inc. is still open to strategic divestments. It's selling several magazines in its U.S. stable. The British division is also considering the sale of individual properties.
Google is putting its formidable artificial intelligence capabilities at the disposal of publishers in order to boost their digital subscription sales. The AI programs will draw on Google's own user data to identify likely subscribers and produce individualized marketing offers.
Publishers are continuing their move into bespoke programmatic with a new partnership between Concert, a publisher-controlled ad platform owned by Vox Media and NBCUniversal, and programmatic tech and ad marketplace Index Exchange. The collaboration will enable advertisers to make programmatic buys of targeted ad inventory within brand-safe environments.
Whatever your opinion of the man, President Donald Trump has been a payday for certain media companies, thanks to his penchant - make that talent - for creating unremitting controversy.
The Saudi regime claims that Al Jazeera's Arab-language Discover Publisher Channel, launched in May, violated its local laws by stirring up dissent and acting to the detriment of the kingdom on behalf of foreign interests.
Facebook is now forbidding the practice of rewriting or editing news article headlines, blurbs and descriptions. The move is aimed at advertisers that were altering the headlines in link previews used to promote content, sometimes changing the meaning of the headline.