by Melynda Fuller on Jun 15, 7:00 AM
Some media brands, like Outside, are finding ways to trim websites and see better user engagement as a result.
by Melynda Fuller on Jun 14, 7:00 AM
Consumers spend a bulk of their time in the influence or pre-search phase. Essentially, customers know what they want before they seek it out, creating an opportune situation for trusted brands with loyal followers.
by Melynda Fuller on Jun 13, 7:00 AM
"Modern Love" has long been one of the newspaper's most popular columns in print and digital, since its launch in 2004. The series will consist of eight standalone episodes, exploring "love in its multitude of forms, including sexual, romantic, familial, platonic and self-love."
by Melynda Fuller on Jun 12, 7:00 AM
The PRINT Act study is meant to directly explore the types of damage the tariffs cause to local news coverage, including reduced employment or harm to local businesses that advertise in their respective papers. According to the News Media Alliance, the tariffs are as high as 32% in some cases and threaten the jobs of 600,000 U.S. workers.
by Melynda Fuller on Jun 11, 7:00 AM
The Pro-Truth Pledge was created by social scientists and other concerned individuals who believe they can apply behavioral science to a critical goal: stopping fake news. So far, nearly 7,500 signers, 72 organizations, 462 government officials and 724 public figures have taken the pledge.
by Melynda Fuller on Jun 8, 7:00 AM
The company is building capabilities, both organically and through acquisitions, to revolutionize the way it provides marketing solutions.
by Melynda Fuller on Jun 7, 7:00 AM
Podcasts have become a ubiquitous, if not essential, way for publishers to expand their brand and revenue streams. Now brands can integrate advertising and partnerships into their podcast content.
by Melynda Fuller on Jun 6, 8:00 AM
National Geographic's brand strategy is built to support its entire network of content. It has turned out successful content for nationally recognizable companies, including Nike, Stella and Microsoft.
by Melynda Fuller on Jun 5, 7:00 AM
Vox Media formed the digital advertising marketplace Concert to allow publishers to team up and potentially take some of the power away from Facebook and Google. Last week, New York Media, PopSugar and 'Rolling Stone' become members of Concert.
by Melynda Fuller on Jun 4, 7:00 AM
The story, while offering a rich history of the players involved in the early formation of companies like Right Media and Double Click, also contextualizes their rise and fall.