Still on the defensive over fake news, Facebook is working to burnish its civic reputation with more measures intended to help users distinguish between trustworthy content and more dubious fare.
Big publishers are looking for new ways to entice readers into becoming subscribers, as well as capitalize on the loyalty of their existing audience.
Newspaper watchers were pleasantly surprised when the Daily Mail and General Trust, the British publisher of the Daily Mail and Mail on Sunday, announced total revenues were up 1%. The real good news tucked inside the announcement: Digital advertising revenues were up 22% or GBP19 million, more than offset the decline in print, down 11% or GBP15 million.
All too predictably, the mass murder committed at the Route 91 open air country music festival in Las Vegas on Sunday night unleashed a torrent of falsehoods from social media users and political provocateurs. They enjoyed wide distribution on major social media platforms and even made the jump to "real news."
Google's accelerated mobile pages (AMP) and Facebook Instant Articles were both introduced to dramatically lower the amount of data required to access content via mobile devices, increase the speed of downloads and reduce data charges for consumers. A new study says the dual initiatives have largely met their original goals.
The nation's largest magazine publisher is moving deeper into ecommerce and consumer products marketing. Time Inc. is launching a new discount membership program, "People Perks," based on the 'People' brand.
The marketplace for premium programmatic advertising is expanding with Time Inc.'s decision to join Dentsu Aegis Network's Publisher Addressable Marketplace. That gives advertisers scalable access to audiences across its digital portfolio, in addition to those of other premium publishers.
The new social-media audience extension capabilities are part of a larger push to offer a broader, more sophisticated array of digital marketing services for big auto advertisers, including regional sales associations.
While "blind programmatic" is often blamed for any number of unwanted online ad adjacencies, programmatic platforms can actually be an ally for publishers in important areas, such as audience validation, tech transparency and ad quality.
Having recently rejected a proposed sale of the entire company, Time Inc. is still open to strategic divestments. It's selling several magazines in its U.S. stable. The British division is also considering the sale of individual properties.