• Conde Nast Uses Data Strategically To Up Advertisers' Engagement With Users
    The company is building capabilities, both organically and through acquisitions, to revolutionize the way it provides marketing solutions.
  • National Public Media: Voice Activation Is The Future Of Podcasting
    Podcasts have become a ubiquitous, if not essential, way for publishers to expand their brand and revenue streams. Now brands can integrate advertising and partnerships into their podcast content.
  • 'National Geographic' Helps Enhance Brands' Digital Reach
    National Geographic's brand strategy is built to support its entire network of content. It has turned out successful content for nationally recognizable companies, including Nike, Stella and Microsoft.
  • New Round Of Publishers Join Concert To Challenge Duopoly
    Vox Media formed the digital advertising marketplace Concert to allow publishers to team up and potentially take some of the power away from Facebook and Google. Last week, New York Media, PopSugar and 'Rolling Stone' become members of Concert.
  • 'New York' 50th Anniversary Series Focuses On Birth Of Programmatic Advertising
    The story, while offering a rich history of the players involved in the early formation of companies like Right Media and Double Click, also contextualizes their rise and fall.
  • Playbuzz's Mor Sidi Offers Advice To Publishers Struggling With New Google Ad Requirements
    Sidi believes Google's regulations are an attempt to engage readers with the entire commercial environment by making it one they want to engage with.
  • What's The Human Cost Of Alex Jones's Conspiracy-Fueled Right-Wing Journalism?
    It is concerning how often far-right conspiracies make their way into the mainstream. The President and his son, Don Jr., tweet links from conspiracy stories.
  • 'NYT,' 'ProPublica' Launch Year-Long Email Newsletter 'Blood Will Tell'
    In the series, Pamela Colloff, a senior reporter at ProPublica and a writer at large at The New York Times Magazine, investigates the case of Joe Bryan. Bryan is a former Texas high-school principal convicted of murdering his wife.
  • U.S. Newspapers Block E.U. Readers Following GDPR
    The burden of the GDPR on U.S. newspapers comes at a time when those outlets need protecting as much as the consumer. Four media organizations noted: "In the context of serious liability under GDPR, publishers will find it difficult to accept these terms. Google is effectively putting a gun against publishers' heads."
  • Study: Biggest Brands Will Lose 43% of EU Audience Data Following GDPR
    "As access to cookie IDs disappears, GDPR could substantially decrease programmatic/data driven-advertising in the EU and threaten its future in the U.S.," Doug Stevenson, CEO of Vibrant, told Publishing Insider. "Publishers will need to rapidly fill their inventory with pro-privacy solutions that do not require consent, such as contextual advertising, native opportunities and non-personalized ads."
« Previous EntriesNext Entries »