The company is building capabilities, both organically and through acquisitions, to revolutionize the way it provides marketing solutions.
Podcasts have become a ubiquitous, if not essential, way for publishers to expand their brand and revenue streams. Now brands can integrate advertising and partnerships into their podcast content.
National Geographic's brand strategy is built to support its entire network of content. It has turned out successful content for nationally recognizable companies, including Nike, Stella and Microsoft.
Vox Media formed the digital advertising marketplace Concert to allow publishers to team up and potentially take some of the power away from Facebook and Google. Last week, New York Media, PopSugar and 'Rolling Stone' become members of Concert.
The story, while offering a rich history of the players involved in the early formation of companies like Right Media and Double Click, also contextualizes their rise and fall.
Sidi believes Google's regulations are an attempt to engage readers with the entire commercial environment by making it one they want to engage with.
It is concerning how often far-right conspiracies make their way into the mainstream. The President and his son, Don Jr., tweet links from conspiracy stories.
In the series, Pamela Colloff, a senior reporter at ProPublica and a writer at large at The New York Times Magazine, investigates the case of Joe Bryan. Bryan is a former Texas high-school principal convicted of murdering his wife.
The burden of the GDPR on U.S. newspapers comes at a time when those outlets need protecting as much as the consumer. Four media organizations noted: "In the context of serious liability under GDPR, publishers will find it difficult to accept these terms. Google is effectively putting a gun against publishers' heads."
"As access to cookie IDs disappears, GDPR could substantially decrease programmatic/data driven-advertising in the EU and threaten its future in the U.S.," Doug Stevenson, CEO of Vibrant, told Publishing Insider. "Publishers will need to rapidly fill their inventory with pro-privacy solutions that do not require consent, such as contextual advertising, native opportunities and non-personalized ads."