One important benefit of this strategy is that it maintains revenue and margins from subscribers migrating from print to digital.
The organization lined up WPP's GroupM with a goal of allocating $75 million to Black-owned media and creators.
The company forecasts that its total revenue will increase to $1,063 billion by 2024. Ad revenue won't keep pace with that growth. The big driver will be ecommerce,
"The Washington Post" agreed to pay $6.7 million to settle allegations it had automatically renewed digital subscriptions in violation of California's Automatic Renewal Law.
A key part of Outside's revenue growth strategy will be to entice existing subscribers and readers of its websites into becoming members.
Ecommerce surged in the past year as people shopped online more often while stuck at home during the pandemic.
The problem with her argument is that display ads aren't an interchangeable commodity whose value is solely based on price.
Tribune Publishing's buyout offer to newsroom employees has trimmed staff by an estimated 10% since April.
Circulation revenue for newspapers last year overtook advertising sales for the first time, but it wasn't enough to offset the 29% drop in ad revenue.
Publishers have complained that digital advertising giants, such as Facebook and Google, don't adequately compensate them for content.