Commentary

Power Play: Women To Unite At 'Newsweek' Franchise Event

Newsweek is reaching out to females with the Women’s Global Impact Forum, a one-day program that takes place next Tuesday at Newsweek headquarters on the 72nd floor of One World Trade Center, New York. 

This forum for professional women is a natural fit for the 93-year-old publication that has a female editor in chief, female CRO, female general counsel, and female people officer. 

“This event was inspired by one of our rankings—‘America’s Greatest Workplaces For Women,’" says Megan Knapp, senior vice president of events at Newsweek. “We felt it was time to make this a live extension.” 

With this lineup of women in management, there was a feeling that Newsweek had to “talk the talk and walk the walk” regarding women’s issues.  

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The program features a high-powered roster of speakers, starting with Jennifer Cunningham, the editor in chief of Newsweek, who will serve as host (“I’ve given her all the tough interviews,” Knapp laughs). Also featured among the 40 speakers are: 

  • Indra K. Nooyi, former chairman & CEO, PepsiCo 
  • Bonnie Barczykowski, chief executive officer Girl Scouts USA 
  • Sarah Bishop, vice president, global brand & consumer marketing NFL 
  • Kim Boyd, MD, chief medical officer, WeightWatchers

Right now, there are 300 attendees signed up. The  price: $999.  

Then there are the sponsors: Trinet, Hers, MyEyeDr. and Starz. MyEyeDr. will have a headshot lounge and Hers, a cocktail sponsor, is going to be sharing new vitamins, Knapp says. 

"This is going to become a franchise event,” Knapp states. “I see it popping up throughout the year, throughout the world in different place.” 

We can expect to see more of this synergistic crossover. In June, Newsweek ran its AI Summit in Sonoma, California which drew 130 technical experts and other guests. 

And in September, it will offer two other key events: a healthcare digital forum on Sept. 1and an energy event called Powering Ahead on Sept. 25 during Climate Week. “All of our editorial and content priorities are important to the events business,” Knapp explains.

All the events also happen to be profitable.

Knapp, who has previously worked at such places as Digiday and MediaPost, is ready for a very busy day on Tuesday.  

It starts at 9 a.m. sharp. 

 

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