I.Predictus, a division of Marketsmith Inc., was awarded CRM, sales automation, reporting, analytics and data operations for AXIO Financial. AXIO is a technology-driven wholesale distributor of financial and insurance products that drives education, product awareness and sales to financial advisors and insurance agents. "I.Predictus has helped us fine-tune our cloud platform strategy so we deliver cost-effective, flexible and scalable IT operations," said Rick Baff, chief information officer at Axio Financial.

H&R Block has shifted various portions of its account to select Publicis Group agencies. Fallon expanded its seven-year relationship with H&R Block by adding media planning and social media strategy and creative to its existing brand strategy and creative duties. MediaVest | Spark will handle broadcast media buying and SpaientRazorfish will handle digital media management. OMD previously handled media planning chores. "Fallon continues to impress with creative ideas and business solutions. This expanded partnership will allow us to better integrate creative and media across channels, so we are very excited about this next chapter of our relationship," said Kathy Collins, …

Lyft named Weiden+Kennedy New York as its creative agency of record and DigitasLBi San Francisco as its media agency of record. Wieden+Kennedy will work across all aspects of the Lyft business and DigitasLBi will lead Lyft's brand media strategy and analytics. DigitasLBi will also handle media planning, buying and support Lyft's marketing plans, data and analysis services. "We're energized to be partnering with Lyft to educate consumers about the benefits of ride-sharing and what it means to be a part of the Lyft community," said Tony Weisman, CEO of DigitasLBi North America. "Lyft not only invented ride-sharing—they also care about …

Mattress Firm added Droga5 New York to its creative agency roster. The agency will be responsible for TV, print and digital work. First work launched this week and a brand-focused campaign will launch later this year. "As Mattress Firm continues to build on its market leadership position, it's vital that we have the right agency partner on our side to help us center our national brand around a single purpose, both strategically and creatively," said Sicily Dickenson, chief marketing officer of Mattress Firm. Mattress Firm Holding spent $247 million on measured media in 2016, according to Kantar Media.

The VIA Agency was named agency of record for Theravent, creators of a device clinically proven to reduce or eliminate snoring. The agency is charged with developing a communications plan and ad campaign to support Theravent's nationwide launch. Work will launch later this year. "We're thrilled to have the opportunity to work with Theravent on a product that helps improve the quality of people's lives," said Leeann Leahy, CEO of VIA. "A significant amount of studies have concluded sleep is directly linked to people's overall health and happiness, and Theravent is an important solution to ensure a peaceful night free …

Yokohama Tire Corporation consolidated its public relations account with its longtime ad agency, Kovel Fuller. Yokohama's ad agency since 2006, Kovel Fuller will head the company's ongoing public relations programs, corporate messaging and media outreach. "To be more effective and efficient, we decided to consolidate our advertising and PR into one agency," said Fred Koplin, Yokohama Tire senior director of marketing and motorsports. "KF has vast expertise with our brand, so the move is seamless. They are the perfect communications partner for us."

Solis Tek, a technology developer, manufacturer and distributor focused on bringing products to commercial cannabis growers, tapped KCSA Strategic Communications to create a strategic, corporate communications program to support sales and branding efforts. "With dozens of states legalizing medical and adult use of cannabis by 2018, building a communications infrastructure to properly tell the Solis Tek story to both buyers of our products and services as well as the investment community has never been of greater importance," said Dennis G. Forchic, chief executive officer of Solis Tek. "As one of the only pure-play, vertically integrated companies providing products and services …

The Food and Drug Administration Center for Tobacco Products is reaffirming its relationship with FCB New York, following a formal review. The five-year, $625 million account will be serviced by the IPG-created unit True North Communications, which is comprised of FCB, Initiative, Society and Rescue, a behavior change agency. The consortium will work on an integrated campaign that includes research, creative, social, media strategy, as well as partnerships. There will be specific outreach to select demographics, including multicultural teens, LGBT and "rural at-risk youth." Previous creative messaging has won accolades through its shock-and-awe tactics to encourage today's youth to avoid …

Following a review, Smith Brothers Agency was named agency of record for Iron Hill Brewery & Restaurant group. Smith Brothers will create in-store elements, advertising campaigns, promotional programs and a new website for the craft brewery and restaurant concept, which currently operates 12 locations in Delaware, Pennsylvania and New Jersey. Over the next five years, Iron Hill will open new restaurants in the greater Philadelphia market as well as several cities along the East Coast. New work will launch in the second quarter of 2017.

Deutsch Los Angeles was named first agency of record for Tile, a series of Bluetooth-enabled products that help users find lost possessions. The agency was awarded the business after completing a three-month brand strategy project for the brand. The agency will handle creative, digital, media planning and buying, strategy and analytics. First work will launch later this year, leading up to the 2017 holiday season. Tile's previous performance media and direct response marketing was handled by DuMont Project. Going forward, Tile will maintain a working relationship with DuMont Project. "We are thrilled to be working with Deutsch," said Simon Fleming-Wood, …