• BIZ DEV: Brooklyn Bowl Names Resource/Ammirati As AOR
    Brooklyn Bowl, a New York-based entertainment company that combines food, beer and bowling, named Resource/Ammirati as its creative agency of record following a review. Learned Evolution previously handled the account. In this role, the New York office of Resource/Ammirati will be responsible for branding, advertising, digital media buying, social media and website development for the entertainment venue's current locations in New York City, Las Vegas and London and future venues in Chicago and Boston. The assignment begins immediately with new work launching at the end of 2014. "We sought an agency partner who could help us evolve the Brooklyn Bowl ...
  • BIZ DEV: AmBev/InBev Taps CP+B Brazil To Launch Corona Beer In Brazil
    CP+B Brazil, the newest of CP+B's eight global offices, was selected by AmBev/InBev to launch Corona beer in Brazil. The agency is also handling a Special Projects account of AmBev with global collaboration with AB InBev. In addition, the agency was also tapped to handle a new product launch for Mondelez International and serve as creative agency for Quatro Rodas magazine and VIP magazine, both from Brazilian publisher Editora Abril. Based in Sao Paulo, CP+B Brazil is managed creative duo Andre Kassu and Marcos Medeiros and chief operating officer Vinicius Reis. "We are moving much faster than we imagined, considering ...
  • BIZ DEV: Associated Bank Names Colle+McVoy As AOR
    Associated Banc-Corp named Colle+McVoy as its agency of record, following a review. Associated Bank did not have a previous agency of record. It worked with several local agencies. Colle+McVoy will handle creative, media planning and buying, social media, and brand activation duties. "Our selection of Colle+McVoy as a strategic partner results from the agency's deep-seated understanding of the customer and the customer experience, both in the consumer and business-to-business sectors," said Christopher Piotrowksi, chief marketing officer for Associated Bank. "We have an enterprise-wide commitment to creating for our customers a positive banking experience that is without equal. Colle+McVoy understands that ...
  • BIZ DEV: Jekyll & Hyde Wins H2Ocean
    H2Ocean, a Florida-based manufacturer of natural-based first aid and hygiene products, tapped Jekyll & Hyde Advertising and Marketing to produce a television campaign for its Extreme Tattoo Care Kit. Typically, tattoo aftercare products are sold only on-site at tattoo shops, but H2Ocean's Extreme Kit is available exclusively at Walgreens. H2Ocean's Extreme Tattoo Care Kit is a three-step system that helps a person clean and moisturize new tattoos to ensure proper healing. The agency will produce a series of 30-second ads that focus on how personal a tattoo is to each individual. In each spot, a person will share their story ...
  • BIZ DEV: Santy Awarded Media Planning, Buying For The Fiesta Bowl And Cactus Bowl
    Santy was charged with strategic consultation and planning, website development and paid media planning and buying services for the Fiesta Bowl and the Cactus Bowl (formerly the Buffalo Wild Wings Bowl). Since its inception, more than 3 million out-of-state visitors have traveled to Arizona for Fiesta Bowl events and activities. The Fiesta Bowl events have generated more than $1 billion in economic impact in the past five years. This year, the Fiesta Bowl will be held in Glendale, Arizona on Dec. 31 and the Cactus Bowl will be held in Tempe, Arizona on Jan. 2. "We're proud to be working ...
  • BIZ DEV: Pitch Wins Bonefish Grill
    Following a review, Pitch, based in Los Angeles, was named agency of record for Bonefish Grill. Blast Radius previously handled the work. Bonefish Grill operates close to 200 locations in 34 states. Pitch is currently working with the restaurant on its existing marketing efforts leading up to 2015. Based in Tampa, Florida Bonefish Grill founders Tim Curci and Chris Parker named the restaurant in 2000 after a popular Florida game fish that is caught for sport; abula vulpes, or the bonefish, known as the "grey ghost of the flats." "We're looking forward to working with Pitch," said Desmond Edwards, chief ...
  • BIZ DEV: Breensmith Wins Three Accounts
    Atlanta-based agency, Breensmith, added three new accounts to its roster of clients, winning two after formal reviews. Following a review, Breensmith will handle creative, strategy, media buying, PR and social media for all of D4C's multi-location brands, which include Dentistry 4 Children and Family Orthodontics. AMD, a medical suppliers and equipment distributor, tapped Breensmith as its agency of record for SEO, creative, strategy, PR and social media duties, following a review. Lastly, OnsiteRIS, an IT company that works with restaurant chains and retailers, charged the agency with managing its creative, PR and strategy. "With all our new clients, we’re really ...
  • BIZ DEV: BooneOakley Wins Champions for Education
    Following a review, BooneOakley, Charlotte was named agency of record for Champions for Education, which operates and manages the Wells Fargo Championship, a PGA Tour tournament held annually at Charlotte's Quail Hollow Club. Luquire George Andrews, Charlotte was the incumbent. First work, launching during teh holiday season, will consist of TV, radio, outdoor, online and social media advertising. The review was managed by Kym Hougham, executive director and director of marketing and Jan Ivey, director of marketing and partner relations at Champions for Education. "We researched and visited numerous agencies, and from our first meeting with BooneOakley there was no ...
  • BIZ DEV: Clock Four To Handle Digital Marketing And Design For McAfee
    San Francisco based digital agency Clock Four was tapped by McAfee to lead new digital marketing and design initiatives. McAfee, a wholly owned subsidiary of Intel Corporation, selected Clock Four after a national RFP process. Clock Four was assisted in the pitch by partner agency Cibo. McAfee spent $2.3 million on measured media in 2013 and $1.1 million on measured media between January and June of 2014, according to Kantar Media.
  • BIZ DEV: Louisville Slugger Taps Onestop Internet To Handle Digital Strategy
    Louisville Slugger tapped Onestop Internet to handle its digital strategy. The baseball brand tasked Onestop to manage its back-end e-commerce system and execute a multichannel marketing campaign. The new platform will launch with mobile optimization and omnichannel integration with Louisville Slugger's existing wholesale retail presence. "Louisville Slugger has been an iconic and beloved American brand for the past 130 years, and we share their passion in helping to evolve their legacy and more effectively reach the consumer through their online retail channels," said John Tomich, CEO and Co-Founder of Onestop. The company will also help Louisville Slugger identify and capitalize ...
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