CP+B Brazil, the newest of CP+B's eight global offices, was selected by AmBev/InBev to launch Corona beer in Brazil. The agency is also handling a Special Projects account of AmBev with global
collaboration with AB InBev. In addition, the agency was also tapped to handle a new product launch for Mondelez International and serve as creative agency for Quatro Rodas magazine and VIP magazine,
both from Brazilian publisher Editora Abril. Based in Sao Paulo, CP+B Brazil is managed creative duo Andre Kassu and Marcos Medeiros and chief operating officer Vinicius Reis. "We are moving much
faster than we imagined, considering we were born only seven months ago," said Vinicius Reis. "In addition to these clients, we have several other projects that are being developed as well as
collaborations with CP+B London on European projects. We are thrilled to be able to start out so strong." Stateside, Corona spent $99.2 million on measured media in 2013, up from $71.4 million spent
in 2012, according to Kantar Media. Corona spent $58.5 million on measured media between January and June of 2014.