• by Fern Siegel , Yesterday

Generator Media, an independent full-funnel media and analytics agency, today announced it has been named media agency of record for Prime Storage, a private U.S. self-storage company, named Generator Media its media agency of record.

The data-driven account was won after a competitive review.

Prime Storage pitched the client on how to reallocate media dollars to elicit performance gains from high-yield segments.

“Generator Media demonstrated superior knowledge of our category and business,” said Linda Lee, CMO, Prime Storage. “Their ability to surface where spend was being wasted and to show precisely how re-optimizing that investment can accelerate growth made them the clear partner for our next chapter.”

Generator Media will handle strategic planning, buying, advanced measurement and ongoing optimization across digital, social, programmatic and specific high-impact channels.