• by Fern Siegel , Yesterday

Warschawski has been hired by Epoch, a senior-living company, to create integrated marketing campaigns for its select Bridges and Waterstone communities in the Northeast. The focus is paid digital.

Terms of the deal were not disclosed.

Based in Waltham, Massachusetts, Epoch has been involved in New England senior living since 1997. The organization currently operates 11 Bridges by Epoch communities and five Waterstone senior living communities throughout the Northeast.

U.S. News & World Report named eight of its communities to its “Best Senior Living.”

Shana Harris, Warschawski COO, said: “Epoch takes a thoughtful approach to redefining what senior living should look like, and we look forward to supporting their mission, elevating their brand, and delivering outstanding results.”

The agency also added Bowa, a premier luxury remodeler in the Washington D.C. metro area, to its client roster this month. Client work also includes Dole, Rose Health and Questar Properties.

Warschawski was founded in 1996 and has offices in New York, Washington D.C., Baltimore, Dallas and Miami.