• by Amy Corr  @MediaPostOTL, September 30, 2014

Brooklyn Bowl, a New York-based entertainment company that combines food, beer and bowling, named Resource/Ammirati as its creative agency of record following a review. Learned Evolution previously handled the account. In this role, the New York office of Resource/Ammirati will be responsible for branding, advertising, digital media buying, social media and website development for the entertainment venue's current locations in New York City, Las Vegas and London and future venues in Chicago and Boston. The assignment begins immediately with new work launching at the end of 2014. "We sought an agency partner who could help us evolve the Brooklyn Bowl brand and expand into new markets," said Peter Shapiro, founder of Brooklyn Bowl. "Resource/Ammirati is the right agency for the job. They are fans of our business, they understand our audience, and they'll help us stay authentic to our roots while adapting to the unique vibe of each city."