• BIZ DEV: TDK Awards Karbo Communications Marketing, PR Work
    Internet of Things component manufacturer, TDK, named San Francisco-based Karbo Communications as its marketing and PR agency of record. The agency will be responsible for all marketing, branding and PR, including messaging, media and analyst relations, content development, events and social media activities.
  • BIZ DEV: Primary Design Tapped To Rebrand Bluewater Farms
    Primary Design was tapped by Bluewater Farms to refresh the cranberry company's brand design on its expanding line of consumer products. The agency is creating new branding and packaging for Bluewater Farms' line of five juice flavors, fresh cranberries, and sauces across 13 SKUs. "Primary is excited to work with Bluewater Farms to help them reach new customers via inviting branding and packaging that touches all its products, as well as product photography, and a social media strategy that builds awareness," said John Schroeder, president and CEO of Primary Design.
  • BIZ DEV: Erwin Penland Named AOR For Strayer University
    Erwin Penland was named marketing and advertising agency of record for Strayer University. Work, expected to launch next month, will include brand, strategy, creative, content and social media elements. "We are focused on finding new ways to innovate the learning experience," said Missy Walker, vice president of brand strategy and communications at Strayer University. "Erwin Penland demonstrates a similar passion, and we look forward to working together to tell our story in a unique and compelling way." Added Allen Bosworth, COO and president of Erwin Penland: "Throughout Strayer University's 125-year history, they have demonstrated a commitment to innovation in higher ...
  • BIZ DEV: Mediavest | Spark Named U.S. Media AOR For KFC
    Following a review that began in September, KFC tapped Mediavest | Spark to handle media planning and buying for its general-market business in the United States. Work will include advertising, media planning and buying across all channels, including digital and social media. Wieden + Kennedy remains as the KFC's creative agency and Edelman continues as the brand's public relations agency. "For KFC to continue to gain traction in a rapidly evolving marketplace, we are focused on using cross-channel media touchpoints in new and unique ways to drive sales and build the KFC brand," said Shindy Hodack, senior director of media ...
  • BIZ DEV: Laundry Service Named Social Media AOR For BMW Of North America
    Laundry Service was named social media agency of record for BMW of North America. KBS previously handled the account and will continue as BMW's lead creative agency. Overall, BMW spent $141 million on measured media in 2015 and $154.4 million the first nine months of 2016, per Kantar Media.
  • BIZ DEV: RPM Advertising Named AOR For Fields Auto Group
    RPM Advertising was named agency of record for Fields Auto Group, home of The Premier Luxury Auto Group in Illinois, Wisconsin, Florida and North Carolina. Currently, Fields Auto Group represents 41 dealerships in four states: Chicago, Illinois; Orlando and Jacksonville Florida; Madison and Waukesha Wisconsin and Asheville, North Carolina. Each dealership sells new and used luxury vehicles including BMW, Mercedes-Benz, Maserati, Land Rover, Range Rover, Rolls-Royce Motorcars, Bentley, Lamborghini, Jaguar and Porsche, to name a few. "We chose RPM because they share our commitment to the highest ethical standards in business," said Dan Fields, president of Fields Auto Group. "RPM's ...
  • BIZ DEV: Serendipit Consulting Adds Three To Client Roster
    Serendipit Consulting added three clients to its roster. Twenty Four Seven Hotels, a company that specializes in hospitality management in the western region of the U.S., hired Serendipit to manage its social media. Intelligent Technical Solutions, an IT support firm for small- and medium-sized businesses, tapped the agency to handle public relations. Campus Living Villages, a provider of higher education student housing, hired Serendipit for marketing and reputation management. "We are grateful to have an opportunity to use our expertise in these industries to help launch, grow and shine the spotlight on these fantastic brands," said Alexis Krisay, partner at ...
  • BIZ DEV: Johannes Leonardo Named Creative AOR For MassMutual
    Johannes Leonardo was named creative agency of record by MassMutual. Mullen was the incumbent and worked on the account since 2006. New York-based consultancy Sunday Dinner handled the pitch process. "It was clear that Johannes Leonardo's consumer-first values and approach to big ideas align with ours," said Jennifer Halloran, brand and advertising head at MassMutual. "The agency's award-winning work and diverse breadth of clients [such as Adidas, Google and Sonnet] demonstrates a category-and-channel-agnostic approach in delivering messaging to all consumers and flexing along the journey to remain fresh, relevant and resonating." MassMutual spent $29.1 million on measured media in 2015 ...
  • BIZ DEV: Clarity Coverdale Fury Named AOR For Cheyenne Mountain Zoo
    Following a review, Cheyenne Mountain Zoo named Clarity Coverdale Fury (CCF) to head up its advertising and marketing efforts. Sukle Advertising previously handled the account. The zoo is located in Colorado Springs, CO and has the distinction of being the lone zoo in the country located on a mountainside. "There is a lot of synergy between the conservation work Cheyenne Mountain Zoo is known for and CCF's work with conscious consumers that made them a natural fit for us," said Jenny Koch, marketing director for Cheyenne Mountain Zoo. Added Jim Landry, executive creative director of CCF: "We're looking forward to ...
  • BIZ DEV: Vizion Interactive Named Search Agency For Universal Pictures Home Entertainment
    Vizion Interactive was named search agency for Universal Pictures Home Entertainment. The agency has helped Universal promote movies such as: Jason Bourne, Secret Life of Pets, The Girl on the Train, Captain Fantastic, Mr. Right, Ride Along 2, and Straight Outta Compton. Vizion moved Universal toward a method of measuring engagement metrics for its various movie titles, including distribution partners like Amazon, iTunes, Best Buy and Target, and developed a phased approach to search marketing. "It's an absolute pleasure to count Universal Pictures Home Entertainment as a partner," said Mark Jackson, Vizion Interactive's founder and CEO. "For a smallish agency, ...
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