• BIZ DEV: Red Door Interactive Named AOR For Astroglide
    Red Door Interactive was named agency of record for Astroglide, tasked with creative duties and paid media support, including ad placements both online and offline. "We're extremely excited to debut this campaign," said Helen Way, senior marketing manager at Astroglide. "This approach to us is about more than raising brand awareness, it's about presenting a look and feel that isn't overtly sexy, but seductive and sensual. Our goal is to be the leader in personal health products, we believe this campaign is representative of that. We're eager to see how this new look impacts the business." Added Patrick Cinco, creative …
  • BIZ DEV: Serendipit Consulting Adds Four To Client Roster
    Serendipit Consulting recently added four clients to its roster. Modern Acupuncture, a franchise that offers acupuncture in retreat-like settings across the country, named Serendipit as its agency of record to brand the new concept and handle digital and traditional marketing, design and public relations. Buzzies, a wearable device that hekps relieve stress and anxiety and improve focus, reduce cravings and manage anger, tasked the agency to handle national public relations and manage social media. Blue Door Treatment Center, a Phoenix-based center for opiate harm reduction, selected the firm for brand creation and public relations. Lastly, Caliente Construction, a woman owned, …
  • BIZ DEV: M&C Saatchi LA Wins Pacific Life Insurance Company
    Following a review, Pacific Life Insurance Company named M&C Saatchi LA as its creative agency of record. There was no incumbent. For the last five years, Pacific Life has worked with various agencies on a freelance basis. The review was handled by The Burnett Group.M&C Saatchi LA will be responsible for consumer brand advertising creative and digital media for the provider of life insurance and retirement solutions. First work will be a corporate brand awareness campaign launching in the summer. Palisades Media Group will be responsible for digital media planning and buying."We are thrilled to have found a highly strategic …
  • BIZ DEV: Y&R Austin Named AOR For Reliant
    Reliant, a Houston-based electricity retailer, Y&R Austin as its agency of record, following a review. Innocean previously handled the account. The agency is tasked with driving brand awareness for Reliant among Texans in competitive markets, as Reliant grows its retail electricity business. "We are thrilled for this opportunity to work with Reliant – one of the most innovative and exciting energy companies in Texas," said Jennifer Wilson, managing director, client service of Y&R Austin. "It's great to help them grow the electricity side of their business and also expand into new consumer services." Added Elizabeth Killinger, president of Reliant: "We …
  • BIZ DEV: LMO Secures Contract Extension With United States Coast Guard
    LMO secured a one-year extension contract with the United States Coast Guard. The agency has served the Coast Guard's agency of record since 2011. The goal of LMO's most recent campaign was to demonstrate how the Coast Guard provides an unparalleled military experience with work-life balance. The Coast Guard, which is responsible for protecting US waters, is one of the smallest of the five military branches, making recruitment and retention a high priority. "LMO is proud to have such a close working relationship with the US Coast Guard," said Chris Laughlin, chief executive officer of LMO. "We have really been …
  • BIZ DEV: The Brandon Agency Named AOR For Blue Force Gear
    Blue Force Gear, a designer and manufacturer of weapon slings and tactical equipment, named The Brandon Agency as its agency of record. The Charleston, SC-based agency is charged with communications planning, creative development, digital, social media, public relations, analytics, media planning, content and e-commerce duties. Blue Force Gear is known for its Vickers Sling, which was adopted as the standard issue sling for the U.S.M.C in 2011 and used by more than 350,000 service members worldwide. "We were looking for an agency partner that has deep experience in successfully establishing and growing brands, as well as one that understands the …
  • BIZ DEV: Bernstein-Rein Wins Flagstar Bank
    Flagstar Bank, the largest savings bank in Michigan and the fifth largest in the country, named Bernstein-Rein as its agency of record following a review that began last summer. Michigan-based Daniel Brian Advertising, which held the account since 2015, was the incumbent agency. AAR Partners managed the review. "We were looking for a marketing partner to elevate and expand our craft brand position—someone who could offer solutions tailored specifically to our customers' needs," said Matt Allen, chief marketing officer at Flagstar. "We connected right away with the entire Bernstein-Rein team, who not only brought us strategic and original ideas on …
  • BIZ DEV: Devotion Spirits Names The Halo Group As AOR
    The Halo Group was named agency of record for Devotion Spirits, a sugar-free, gluten-free, American-made vodka. Devotion Spirits has a nutrition label on its bottle, and The Halo Group's first work will be a campaign showcasing the brand's transparency. Work will include public relations, event management and social media elements. "As the needs of consumers are constantly changing, it's crucial for brands to connect to their target audience's values and speak their language," said Linda Passante, co-founder/CEO of The Halo Group. "We are eager to work with Devotion Vodka to highlight their vodka line and nutritional labels, which set them …
  • BIZ DEV: MBMG Awarded Honeybaked Ham of California's Media Account, Without A Review
    Honeybaked Ham of California tapped Milner Butcher Media Group (MBMG) as its media agency of record, without a review. Initiative previously handled the account. MBMG's first assignment was to develop a local market broadcast campaign to drive sales during the holiday season. "MBMG has a strong pulse on the local marketplace based in part to their political buying activity," stated Richard Gore, vice president of Honeybaked Ham of California. "This gave us supreme confidence in their ability to secure the inventory we need to help drive sales." Honeybaked Ham spent $3.7 million on measured media in 2015 and $1.2 million …
  • BIZ DEV: Navdy Names Jellyfish As Digital AOR
    Jellyfish was named digital agency of record for Navdy, a driving device that uses augmented reality (AR) to project phone necessities and car information directly in the driver's line of sight. The agency will handle paid search, display, video, search engine optimization, social media, email marketing, analytics, conversion rate optimization, creative and development solutions. "Jellyfish presented a number of advanced digital strategies that not only matched perfectly with our ambitious marketing goals, but also took our needs as a new product very seriously. Their commitment to transparency and partnership sealed the deal for us," said Dan Currie, chief revenue officer …
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