Following a review, Pittsburgh-based Smith Brothers was named creative agency for Baskin-Robbins' international stores. 22squared handles U.S. creative for ht ice cream brand. First work for Baskin-Robbins International will be for its Flavor of the Month Platform and consist of in-store, local marketing, digital and social media elements. New work will launch in mid-2016. Baskin-Robbins operates more than 5,000 shops in close to 50 countries outside of North America. Stateside, Baskin-Robbins spent $7.8 million on measured media in 2014 and $5.1 million the first nine months of 2015, according to Kantar Media.

Johannes Leonardo was named agency of record for professional soccer team, New York City FC, following a review. Droga5 previously handled the account. First work from the agency is a video promoting the launch of NYCFC's 2016 secondary jersey.

AKQA was tapped to collaborate on global brand and business transformation initiatives for Caterpillar, a manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electronic locomotives. "Caterpillar has a long history of innovation and we're incredibly excited to be working with them on the next stage of their company's development," said Simon Jefferson, managing director, AKQA. "With Cat Connect, they've already created a world-class service that helps their customers build successful, sustainable businesses, and it is an incredible platform for the joint team to build off." Caterpillar spent $4.9 million on measured media in …

Greatest Common Factory was named agency of record for Mama Fu's Asian House, Hopdoddy Burger Bar and A+ Federal Credit Union. The agency will be responsible for leading all brand positioning, advertising and production efforts for the three brands. New content for each will roll out in late spring. "Each of these new clients brings a thoughtful and valuable product or service to their industry and we look forward to the work of articulating those value propositions from strategy through production to ensure the healthy growth of these unique brands." said John Trahar, partner/strategic and creative lead at Greatest Common …

Planit was named public relations agency of record for Sheetz, a family-owned and operated convenience store chain with more than 500 stores in the Mid-Atlantic region. The agency will manage and execute all aspects of public relations, including food promotions, event activation, thought leadership and media relations on local, regional and national levels. The agency will also drive awareness of the convenience store chain's corporate culture, social responsibility, community partnerships and sustainability efforts. "As Sheetz continues to innovate and carve a category of our own, we knew we needed an agency that has a proven track record in communicating similar …

Tely, a provider of video conferences, named nFusion as its first AOR. This relationship has been months in development. In Q3 of 2015, Tely first approached nFusion with three primary goals: to build a brand story that would speak to its target audience, support that story with compelling content and messaging, and build category awareness of the need for enterprises to maximize creative collaboration by using video in "huddle spaces." nFusion’s plan included a company rebrand, designed to introduce Tely to the enterprise space, and the launch of Tely 200, an enterprise-class, cloud-optimized video endpoint. During the first …

VentureFuel partnered with NY-based Linkstorm to enable national advertisers to improve the performance of their ad units. Linkstorm is a hyperlinking system that overlays cascading menus onto any kind of digital ad unit. By rolling over a Linkstorm-enabled ad, the customer unfurls a menu of links, previewing additional destinations before having to click. "Our advertising partners are challenged to increase their ROI, and Linkstorm's unique ad units do just that," said Fred Schonenberg, founder of VentureFuel. "The brilliance of Linkstorm is that it put users in control by making it easy for them to find content and products of interest …

Following a review, Goodby Silverstein & Partners was named global agency of record for StubHub. Duncan/Channon previously handled the account. Work will include redesigning StubHub's brand identity and advertising in an effort to position the ticket vendor as the ideal choice for buying music, entertainment and sports tickets. "As experiences become increasingly valuable to consumers, StubHub is there to answer the call, allowing people access to tickets anytime, anywhere they may be," said Derek Robson, partner and managing director, Goodby Silverstein & Partners. "This offering presents exciting creative opportunities that we can't wait to unleash to the world." Added Jennifer …

Factory Design Labs was named creative agency for HEAD Racquet Sports, based in London. The agency created social, print and broadcast work targeting teenagers and millennials. The strategy revolves around the new Graphene XT Radical racquet and how far from a traditional tennis racquet it is in aesthetic and composition. The racquet was designed for the new generation of tennis players, hence the tagline: "The Future is Radical." An international TV spot will run through the spring/summer in Japan and Europe. "For us this was not only about Radical being the future for tennis racquets, but about challenging ourselves and …

The Los Cabos Tourism Board tapped MMGY Global as its U.S. public relations agency of record, following an RFP review in January. MMGY is tasked with positioning Los Cabos as the ideal tourism and meetings destination in Mexico, following the region's growth and comeback from Hurricane Odile in 2014. "Los Cabos is ready for business and eagerly awaits U.S. travelers," said Luis Palacios, CCO and Ruben Reachi, CEO of the Los Cabos Tourism Board. "With 15,000 hotel rooms and 3,000 more in the pipeline; increased airlift from the U.S. and Canada; a buzzing culinary scene; and various experiences to be …