• UMass Boston Taps Joan Creative For AOR Duties
    The University of Massachusetts Boston has chosen Joan Creative as its agency of record.  Joan is tasked with launching a creative campaign this fall timed to influence prospective applicants during the fall enrollment period. The campaign, which will include video, social, digital and OOH, will highlight the university’s values, as it is among the most diverse universities in the country. In addition, the campaign will build relationships with key audiences including alumni, current students, and potential prospects.  
  • Synergy Health Taps Jigsaw For Branding, Media, Digital Work
    San Diego-based Synergy Health Partners, an outsource physician staffing and call management company, has appointed Milwaukee-based Jigsaw to lead its branding, media and digital strategies. Synergy Health Partners is the latest addition to Jigsaw’s healthcare client roster, which has included Vivent Health, Midwest Orthopedic Specialty Hospital (MOSH), Dignity Health and Wheaton Franciscan Healthcare.  
  • FIG Wins AOR Duties For New York's MoMA
    The Museum of Modern Art (MoMA) in New York has named independent creative agency FIG, also based there, as its first agency of record. FIG is charged with creating a cross-channel brand campaign for MoMA that will launch this fall, in addition to future experiential initiatives. “MoMA was seeking an agency to make it top-of-mind for New Yorkers and tourists alike by highlighting the unique experiences the museum offers,” said Mark Figliulo, Founder and Creative Chairman of FIG. He added that the agency pitched a "thought-provoking idea that can live across all touchpoints of the MoMA experience... We are incredibly excited about the creative opportunity and to be working with a brand that is so …
  • Grey Lands Gametech U.S., LATAM Assignment
    Online casino and gaming brand Gaming Technologies Inc. has selected WPP’s Grey as its agency for the development and introduction of all Gametech brands in Latin America and the U.S. Grey will lead the assignment out of its Ecuador office in collaboration with other international agency partners. The remit includes brand strategy, digital, performance and integrated marketing efforts. The agency team on the account will be led by Santiago Crespo, Grey Ecuador’s Chief Innovation Officer. Gametech partnered with Big Bola Casinos, one of Mexico's largest licensed land-based casinos, under Big Bola’s existing SEGOB license to launch Vale.mx in Mexico in …
  • Wrangler Adds Yard NYC To Its Creative Agency Roster
    New York-based creative agency Yard NYC has been selected as a strategic creative partner for iconic American denim brand Wrangler after a competitive pitch.Through the new partnership, Yard NYC will work with Wrangler to develop and launch a global brand equity campaign that will unify the brand’s marketing efforts across the North America, EMEA and APAC. According to the agency the new campaign, which will launch this fall, will highlight the uniqueness of Wrangler’s global audience and customer base "through a modern lens that evokes courage, optimism and unity."Yard CEO Ruth Bernstein stated, "Wrangler is undeniably one of …
  • Damage The Esports Agency Wins Ubisoft Assignment
    Ubisoft has named Damage the Esports Agency as the agency of record for Tom Clancy’s Rainbow Six Esports North American League. Damage won the account after a competitive pitch.  “Our passionate Rainbow Six community is at the forefront of our minds whenever making decisions that will ultimately impact our player base or the competitive scene in North America,” said Che Chou, Senior Director of esports at Ubisoft. “Damage brings an in-depth understanding of the gaming and esports scenes through their talent and experience that made them the clear choice when looking for a partner to deliver on our high …