Brinker International selected Firehouse as advertising agency of record for its Romano's Macaroni Grill brand. The agency will develop major branding initiatives including broadcast, print, in-restaurant, local store marketing and interactive campaigns.
Zenith Media has been named media planning and buying agency of record for LongHorn Steakhouse and The Capital Grille, both part of the Darden Restaurants family of companies. Zenith already handles work on Darden's Red Lobster and Olive Garden restaurants.
Annie's Homegrown, manufacturer of organic and natural pasta meals, snacks and cereal, among others, named TDA Advertising & Design as its first advertising agency of record. First work will break in the fall. Spending was not released.
Georgia-Pacific Gypsum named BBDO Atlanta its creative agency of record to handle Residential marketing communications for the division. The decision was made following a review with several undisclosed agencies.
Republica was tapped as lead agency for Sedano's Supermarkets. SiboneyUSA previously handled the account, estimated at $3.5 million.
Mammoth Mountain Resort named David&Goliath its agency of record, following a two-month review.
Grey has won the global Escada fragrances business from Procter & Gamble. The agency will be responsible for developing global advertising and integrated communications on the existing Escada line and designing future launches. Callegari Berville Grey, Paris won the business without a review and replaces former agency Wieden & Kennedy.
ID Media has been selected by Florida's HH Advertising to handle DRTV and online media planning and buying for Sandals & Beaches Resorts. ID Media's Chicago office will handle the account, working closely with HH Advertising, the agency of record for Sandals & Beaches Resorts for more than 15 years.
Colle + McVoy is slated to be awarded creative, media and strategy chores on the $20 million national Propane Education & Research Council.
Vital Dent tapped The Vox Collective as its lead agency to handle U.S. general market and multicultural duties. The account is estimated at $2 million.