Risk Evaluation and Design named Baldwin& as its first advertising agency. Initial work will include brand identity development and a Web site relaunch, breaking in October.
After a month-long internal review, the Atlanta KFC Advertising Co-op named LevLane as its first agency of record. A 2011 budget of $2.5 million will go to TV, radio, digital, print, P-O-P and outdoor, with first work breaking in January.
Parasol has been retained to spearhead the US and UK media relations campaigns for Hotel Arts Barcelona, Ritz-Carlton's first hotel in Europe.
Post Foods awarded BurnsGroup creative chores on its portfolio of cereal brands, including Honey Bunches of Oats, Pebbles, Grape Nuts and Post Shredded Wheat. Ogilvy & Mather New York previously handled the work.
Pfizer placed its $1.3 billion media account in review. Carat currently handles the account.
Levi's placed its $100 million global media account in review.
KSL Media, New York, has been awarded U.S. media planning and buying responsibilities for Oris Watches.
The Canadian Dental Association and Provincial Dental Associations have hired DDB Canada's Vancouver office to develop a national awareness campaign to help Canadians understand the importance of regular dental exams to their overall health. The campaign includes TV, radio, print, outdoor, digital and online executions. The campaign is scheduled to launch in 2011.
AutoZone placed creative chores on its $70 million advertising account in review. Sponge currently handles the work.
Pinnacle Foods shifted creative chores on its frozen food brands from Kirshenbaum Bond Senecal + Partners to TBWA/Chiat/Day.