Carrabba's Italian Grills has named kirshenbaum bond new york as its agency of record. kirshenbaum bond new york, Dotglu, and LIME public relations + promotion will be handling various portions of the account, including television, radio, print and out-of-home advertising, direct mail, and promotions. Media will continue to be handled by Doner. Spending was not released.
StrawberryFrog has been named agency of record for HarrisDirect and Media Kitchen was awarded media duties.
Empower MediaMarketing, Cincinnati has been awarded media planning and buying duties for Check 'n Go. The company's media account was previously handled in-house, and the company's creative assignments remain with Mahan Advertising for general market efforts, and Cutting Edge Communications for Hispanic efforts.
Lowe's has trimmed the number of agencies vying for its estimated $300 million account down to four. McCann Erickson New York, the incumbent, automatically advanced, along with the New York offices of BBDO, TBWA/Chiat/Day, and Deutsch.
Fletcher Martin has been named agency of record for BioLab, a producer of water treatment products and supplies. Fletcher Martin is BioLab's first outside agency for creative services. The agency will be responsible for strategic planning and creative services for all of BioLab's household and pool and spa product lines. In addition, Fletcher Martin will also buy media for the pool and spa divisions. Spending was not revealed.
Loews Cineplex Entertainment Corp., New York, has named Boulanger & Associates to re-brand "Reel Moms," a national, in-theater program for new mothers. The assignment came without a review and billings were not disclosed. Boulanger will create print advertising, in-theater promotions, viral, and Web-based communications for the program. The agency will also be involved in field representative training and partnership/sponsorship development.
Ovation Benefits Group has chosen Thomas Marketing as its first agency of record. The account was previously handled on a project basis and billings were not disclosed.
Pfizer has placed the advertising account for its cholesterol drug Lipitor in review. Merkley + Partners presently handles the work.
European optical retailer Specsavers has consolidated its $62 million media buying and planning for the UK and Ireland with WPP group's GroupM. Mediaedge:cia, which is a part of GroupM, had been running Specsavers' television buying and sponsorship deals.
CKE Restaurants Inc. has named Spacedog as the interactive creative agency of record for Carl's Jr. and Hardee's. The agency also created a separate section offering more content for the Paris commercial at SpicyParis.com. Spending was not revealed.