Mediaedge:cia has won the $19 million media planning and buying account for Blockbuster UK. The agency beat incumbent Walker Media for the win.
Carat, Initiative Media and incumbent MediaCom are the three agencies vying for ConAgra Foods' U.S. media account, estimated at $150 - 175 million.
The Census Bureau has issued a draft request for proposal for its $250 - 300 million media account to support its 2010 campaign.
Draft FCB and Carat have been awarded Wal-Mart's $570 million creative and media account. Carat will handle media and Draft FCB creative. The agency bested Ogilvy & Mather, New York; Martin Agency and incumbent GSD&M.
MediaVest USA was awarded media planning and buying duties for Comcast Entertainment Group, following a review.
Digitas Chicago has been named agency of record for Whirlpool Corporation and will handle interactive and relationship marketing for its entire U.S. brand portfolio, which includes Whirlpool, KitchenAid, Maytag, Jenn-Air and Amana brands. Responsibilities for interactive include campaign strategy, creative, media planning, buying and execution. The relationship marketing assignment includes all direct to consumer marketing programs. In addition, the agency added public relations and event marketing responsibilities for the Jenn-Air brand. The agency's current work for KitchenAid includes PR and event marketing.
Blattner Brunner's current client, MTD, has awarded the agency the independent dealer co-op media portion of the Cub Cadet account, following a review that included several undisclosed agencies and incumbent GWA. Blattner Brunner has been agency of record for the outdoor power equipment brand since May 2004, handling all aspects of the account, except the dealer co-op media element. The agency's new assignment involves planning and buying media for independent Cub Cadet dealers in more than 40 markets across the country.
Olympus America has placed its $15 million advertising account in review. The Martin Agency previously handled the account.
Foster's Wine Estates has placed its $15 million media account in review. Carat and Horizon Media are in contention for the account. Incumbent Starcom Worldwide will not defend.
Krienik Advertising has been named agency of record for McSwain Carpets & Floors. The agency will handle research, strategic planning, branding, media planning and buying and digital media duties. Spending was not released.