by Steve McClellan on Oct 31, 2:23 PM
Louisville, KY-based pizza chain Papa John's has selected Laundry Service as its new creative agency of record. WPP’s Grey was the incumbent. "We're an e-commerce brand - it's time we stop thinking in TV scripts," stated Brandon Rhoten, CMO of Papa John's. "Laundry Service's take on content aligns to where we want to go as a brand, and we couldn't be more excited to choose this young, digital-first agency as our new creative partner." The appointment is effective January 1, 2018. The agency’s remit includes creative and strategy across all marketing channels. The review kicked off in the summer and …
by Steve McClellan on Oct 30, 1:44 PM
Tourism specialist Paradise Advertising & Marketing has been selected to develop a new brand identity and advertising campaign for Visit Savannah. The work is slated to launch in early 2018. Paradise is tasked with refining the Visit Savannah logo, as well as creating an entirely new advertising campaign that addresses the leisure, meetings, groups and weddings markets. The campaign’s goal is to help increase overnight travel to Savannah and positively impact hotel business, bed tax collections and overall visitor spending. “Paradise showed us a unique ability to get to the soul and essence of a destination,” stated Joseph Marinelli, President …
by Steve McClellan on Oct 27, 4:05 PM
Tire and auto center retail chain Jack Williams Tire has named Philadelphia-based LevLane agency of record (AOR). The agency is responsible for all creative development and services, including TV, print, outdoor and digital for all content development initiatives including. Also part of the agency’s remit is digital and traditional media planning and buying. “LevLane’s cross-discipline approach and their understanding of the challenges in the retail marketplace are just two of the factors that led us to select LevLane as our agency of record,” stated Scott Friedman, Director of Marketing, Jack Williams Tire.
by Steve McClellan on Oct 26, 11:42 AM
BMW has kicked off a review for its U.S. Creative AOR assignment, the German carmaker has confirmed. KBS is the incumbent and has been invited to defend the account. The company spent close to $200 million on measured media in the U.S. in 2016, according to Kantar Media. A BMW spokesman said the review was launched per the company’s policy to periodically review agency partners. KBS won the assignment in 2011 after a formal pitch. The review is the latest in a series of reviews by the brand recently, including an assesment in Canada in which Interpublic Group’s FCB prevailed. Also, BMW’s …
by Steve McClellan on Oct 25, 10:56 AM
The North Texas Honda Dealers Association has named Los Angeles-based ad agency Secret Weapon Marketing, as its agency of record. The agency will be adapting the “Helpful Honda” campaign, which it first developed for Southern California dealers a few years back to the North Texas region. Secret Weapon launched the North Texas version of the Helpful Honda campaign on October 16 with three new TV spots along with radio ads, gas toppers, and social media videos. Have a look at one example here
by Steve McClellan on Oct 24, 11:10 AM
Subway has appointed McCann Worldgroup as its regional agency of record for the Asia Pacific region after a multi-agency pitch. The agency is tasked with helping Subway achieve its overall brand transformation goals, with a focus on delivering integrated communications that will drive relevance and emotional connection. Subway views APAC as a significant growth opportunity as it aims to redefine choice and empower consumers to live a vibrant lifestyle across the region. The agency’s remit includes creative and digital. The business will be led from the network’s Singapore office. Mandy Mak, Regional Marketing Director, Subway Asia Pacific, stated, “McCann Worldgroup …
by Steve McClellan on Oct 23, 10:53 AM
Santa Monica, CA-based Reach Agency, has won creative duties for two iconic Nestlé candy brands, Butterfinger and Crunch. The assignment includes digital and social media as well as television. The agency will be working with the brands’ media agency MVM // Metavision Media integrating creative and media execution, measurement and optimization. For Butterfinger, Reach has already begun developing a new integrated campaign to support key initiatives throughout the year, including two new product launches and a specialized Halloween campaign. For Crunch, which has not advertised in over 7 years, Reach is developing an all new campaign, tagline and visual identity …
by Steve McClellan on Oct 20, 10:49 AM
The UK-based Sky TV service has launched a media review covering UK, Ireland, Germany, Austria and Spain. The media company’s estimated annual ad spending is $525 million in those markets, according to Campaign, which reported
the news on Thursday. Incumbents include GroupM agencies MediaCom and Mindshare and Dentsu Aegis Network’s 360i.
by Steve McClellan on Oct 19, 5:41 PM
ING has appointed UM Australia as its media agency of record following a review, Campaign reports
. Campaign noted that UM Australia was first awarded ING's media duties in 2012 and the review this year was a “full appraisal” of ING's future direction for its national media portfolio.
by Larissa Faw on Oct 18, 2:37 PM
Conecuh Ridge Distillers (CRD) has appointed Campbell Ewald AOR for its new-to-the U.S. vodka brand Nemiroff after a review. The agency is tasked with launching the brand here, handling all creative, media and interactive duties. Nemiroff is sold in 80 countries, ranking as one of the top 10-selling vodkas worldwide. Campbell Ewald was selected by CRD earlier this year
to handle sister brand Clyde May’s Whiskey's creative, media, branding and digital responsibilities.