Subway has appointed McCann Worldgroup as its regional agency of record for the Asia Pacific region after a multi-agency pitch. The agency is tasked with helping Subway achieve its overall brand transformation goals, with a focus on delivering integrated communications that will drive relevance and emotional connection.
Subway views APAC as a significant growth opportunity as it aims to redefine choice and empower consumers to live a vibrant lifestyle across the region.
The agency’s remit includes creative and digital. The business will be led from the network’s Singapore office.
Mandy Mak, Regional Marketing Director, Subway Asia Pacific, stated, “McCann Worldgroup impressed us with the strength of their creative approach and their in-depth understanding of Millennials across Asia Pacific.”