Brooks Running Company is appointing Huge as integrated agency of record following a review. Incumbent McGarrah Jessee did not defend.  Huge, led out of its Dumbo Brooklyn office, will be responsible for marketing, creative, brand strategy, positioning and digital marketing, as well as global activations.  Their first work will launch in November. 

Wild Bill’s Olde Fashioned Soda Pop Company has appointed Big Block as the company's first-ever creative agency of record as it seeks to step up its image in the competitive beverage sector. As a strategic and creative partner, Big Block will revamp Wild Bill’s presence in multiple phases. First up, Big Block will introduce a new website that’s cohesive with Wild Bill’s refreshed social media profiles. These digital communities will feature a variety of new video assets, produced by the agency and its own in-house production division.  Next, Big Block will expand Wild Bill's presence at events, currently topping more …

Cumberland Farms has appointed Fallon as the convenience store chain's agency of record following a competitive review. Full Contact served as the incumbent.  The first work under this new partnership features wrestling personality Ric Flair showcasing his "Woooo!" catchphrase.  The media plan includes TV, online video, social, point-of-purchase, and radio throughout the chain’s eight-state footprint.

Ad agency AKA NYC is expanding its tourism client portfolio with a trio of new customers: the new Hudson Yards observation deck “edge”; National Geographic Encounter: Ocean Odyssey, and Hornblower Cruises and Events.  Separately, the agency said that Travis Noyes is joining as an advisory board member to help oversee the company’s expansion into the tourism category.  

Berry Bros. & Rudd has appointed BBD Perfect Storm to overhaul the company's No.3 Gin brand after a review. The agency will create a new global brand positioning and brand platform. The new platform will be rolled-out across the gin brand’s key markets, including the UK, US, Germany and Spain.

Direct Auto & Life Insurance is appointing Pereira O’Dell as its new agency of record, effective immediately.  Run out of the agency's New York office, the agency will lead the brand’s national and regional creative across all media, creating an integrated online and in-store experience.  The agency will also lead Direct Auto’s rebrand as it looks to evolve and modernize not only via traditional advertising, but also through business innovation. Pereira O’Dell’s first work for the brand is expected to break in June.

Formica Group the well-known provider of surfacing solutions for commercial and residential customers worldwide has tapped Curiosity Advertising as its creative agency of record. Curiosity will provide a broad range of strategy and creative campaign services. The client was recently acquired by Broadview Industries, a Netherlands-based industrial firm.   “As Formica Corporation enters a new era with Broadview Industries, we are excited to bring Curiosity on as our strategic and creative agency partner,” stated Formica vice president of marketing Amy Gath. “Curiosity’s experience working with iconic brands and their exceptional creativity won us over.” Curiosity has already begun work on …

Dickey's Barbecue Restaurants is appointing Slingshot as agency of record following a formal review. Dickey’s long standing AOR, Levinson and Hill went out of business. The Dallas-based Slingshot’s initial remit includes media research, planning and buying. Dickey's operates more than 500 locations in 44 states.   

Leather goods and accessory brand MCM Worldwide is appointing Spark Foundry as its global media agency following a competitive review. PGR Media previously held the account. Spark Foundry will provide capabilities and resources including strategy, content, digital buying and data & analytics, across the brand’s U.S., EMEA and APAC markets. 

Sasso Agency has been named agency of record for GoAuto Insurance to help support the company’s upcoming multi-state expansion efforts.  Previously the insurer had tapped Peter Mayer for AOR duties, an appointment that was announced late last year.    Headquartered in Baton Rouge, GoAuto is one of Louisiana’s largest automobile insurance companies and has multiple locations in Nevada. The company has plans to expand to Cleveland in the next couple of months and will roll out to other states later.    The appointment is effective immediately. Like its new client Sasso is based in Baton Rouge. Other clients on its …