Mott's USA moved advertising for its Clamato tomato cocktail juice to Del Rivero Messianu DDB, Coral Gables, Fla. The account had been at Dieste Harmel & Partners, Dallas.
Cadbury Schweppes has selected McCann-Erickson Worldwide Advertising as its global advertising agency for Dentyne chewing gum and other brands, with total billings in excess of $60 million. The Dentyne franchise includes Dentyne Classic, Dentyne Ice, and the recently launched Dentyne Fire. Other brands awarded to McCann include Clorets, Certs, Max Air (Mexico), Deemints (Latin America), and the Dandy chewing gum brands in Europe -STIMOROL, V6 and DIROL. The previous agency for Dentyne and many of the other brands awarded to McCann was Bates Worldwide.
Nokia is reviewing agencies to handle their Hispanic advertising. The company had heard presentations from del Rivero Messianu DDB and Zubi Advertising, both in Coral Gables, Fl., Dieste Harmel & Partners in Dallas and Cartel Creativo in San Antonio. The budget is undisclosed.
24 Hour Fitness has selected Hill, Holliday, San Francisco as their agency-of-record for media planning and buying duties. Annual media billings are estimated at $20 million. Other contenders for the account included incumbent MediaCom, Publicis & Hal Riney, Initiative Media and MPG.
Campbell-Ewald, Warren, Mich. and Grey Global Group, New York, have advanced to the next level in KMart's agency review.
Hangar One Vodka has named Smith & Jones as their agency of record.
RaceTrac Petroleum just finished a review of agencies for their regional account. Included in the pitch were BBDO, Atlanta; Fain & Tripp, Atlanta; Austin Kelly, Atlanta and Media Dynamite, Atlanta. BBDO was awarded the creative with Media Dynamite being awarded (and retaining) the media.
WestWayne announced that Marriott International, Inc. has retained the agency as its new national field marketing agency. The agency will develop collateral materials and direct mail campaigns for the Marriott Hotels and Resorts, JW Marriott, Renaissance, Courtyard, Fairfield Inn, Residence Inn, SpringHill Suites and TownePlace Suites brands for use by the local markets.
iCrossing, a search engine marketing agency, announced several new client wins, including FedEx, Brookstone, Quantum, Humana, and Accor North America.
Dragonbridge has landed the Asian American Cancer Program account. Responsibilities will be to create an in-language culturally sensitive print and broadcast campaign about cancer screening and cancer awareness in the multicultural markets.