by Steve McClellan on Jul 26, 11:00 AM
Social Media agency AntiSocial has been name social agency of record for Mush, a brand of ready-to-eat oats. AntiSocial will develop digital strategy, social strategy and content. Mush is distributed in stores such as Whole Foods Market, Costco, Kroger and others.
by Steve McClellan on Jul 20, 9:47 AM
Ad agency DiMassimo Goldstein (AKA DiGo) has been named agency of record for attraction pass provider Go City. The client claims an estimated 65% global market share in the global multi-attraction pass business. Customers use the company’s app to obtain passes. DiGo is tasked with driving awareness and generating “excitement” among travelers. The agency said it has now won 19 new clients since the start of the pandemic including Echelon Fitness, PenFed Federal Credit Union, Partnership to End Addiction, Triad Behavioral Health, Samsung, The Great Courses and others. “With the long-awaited return to travel upon us, we are thrilled to …
by Fern Siegel on Jul 19, 10:00 AM
Future advertising/branding will promote the organization's model nationwide.
by Fern Siegel on Jul 11, 10:00 AM
Initial work for the food company will debut later this year.
by Steve McClellan on Jul 8, 12:23 PM
Miami-based creative agency Nobox has been awarded digital marketing AOR Duties for several Glanbia Performance Nutrition brands in Mexico following a competitive pitch. The agency said there is a possibly the remit may be expanded beyond Mexico in the future. Optimum Nutrition, Slimfast, Isopure, and BSN are the four brands that will fall under the agency's purview as digital marketing AOR.
by Steve McClellan on Jul 7, 12:54 PM
Columbus,OH-based agency The Shipyard has been selected as agency of record for T. Marzetti Company. The agency’s remit includes strategy, creative and national media planning and buying responsibilities. Responsibilities span across all product lines for Marzetti Dips and Dressings, New York Bakery, Sister Schubert's, and Reames. The business was awarded after an informal review. Marzetti previously worked with Cramer-Krasselt. The first work from this new partnership is slated to launch in the Fall. Rick Milenthal, CEO at The Shipyard stated that the agency’s “primary goal will be activating data to build direct relationships with Marzetti customers as a way …
by Steve McClellan on Jul 6, 12:01 PM
Orange County, CA-based ad agency Innocean USA, has been appointed agency of record by Irvine, California-based University of Massachusetts Global (UMass Global), formerly Brandman University. The appointment came after a formal review. Innocean will be responsible for strategy, creative, media and analytics. This will support UMass Global as it builds its awareness in the Western US and expands its presence, throughout New England and eventually on a national basis. The agency will develop a campaign that will initially be used in key California and Washington markets, to boost awareness and reinvigorate the brand’s positioning. The agency will also build an …
by Fern Siegel on Jul 5, 10:00 AM
The first work is set to break in September and will run in the UK, France, Spain and Belgium on digital and out-of-home.
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