by Steve McClellan on Jul 23, 1:12 PM
Omnicom’s Haygarth U.S. has been appointed In-Store Marketing and Merchandising Agency for CKE Restaurants. The agency, part of Omnicom Commerce Group, will work with the restaurant chain on point-of-sale, food photography, digital and printed menus, and all merchandising for Carl’s Jr. and Hardee’s with approximately 3,500 locations nationwide. “After a highly competitive search, we are excited about moving forward with Haygarth U.S. as our new merchandising agency,” said Patty Trevino, Senior Vice President of Marketing for CKE Restaurants. “We were very impressed with their understanding of our brands, our guests and the style of work they brought forth, especially as …
by Steve McClellan on Jul 22, 3:52 PM
Omnicom's TracyLocke has been named strategic and creative Agency of Dallas-based restaurant chain la Madeleine, which has 86 locations in the U.S.Work from the agency includes development of updated branded point-of-sale items and digital and social media strategy and management for all 86 locations across the U.S.
by Steve McClellan on Jul 16, 12:12 PM
In-home rowing machine marketer Hydrow has appointed Mojo Supermarket to serve as the lead creative agency of record following a competitive review. Hydrow and Mojo will partner on a series of campaigns launching later this year designed to build brand awareness and accelerate growth. Founded in 2017, Hydrow offers live and on-demand workouts led by world-class athletes that transport users to waterways around the world, with locales including London, Scotland, Miami and Boston.
by Steve McClellan on Jul 14, 9:22 AM
The Las Vegas Convention and Visitors Authority (LVCVA) has retained R&R Partners as its advertising and marketing agency of record and appointed Grey as its social brand agency, partnering to market and sell the destination worldwide. The appointments followed a formal review. Finalists also included Havas, and GSD&M. The client confirmed that R&R Partners was approved for a four-year advertising and marketing communications agreement with an optional two-year extension in an amount not to exceed $500 million, inclusive of service fees, content creation, and media purchases. Grey received a two-year social marketing contract with two optional two-year …
by Steve McClellan on Jul 9, 1:56 PM
Blitz Advertising, a full-service Karachi, Pakistan-based agency affiliated with Publicis’ Spark unit, has been named agency of record for battery manufacturer and distributor Pakistan Accumulators Limited (PAL). The remit includes digital, media, and creative duties and Blitz will be developing a new campaign for PAL’s solar-powered Osaka Solar Battery. Through its battery brands Osaka and Volta, PAL has been a sponsor of a number of professional Twenty20 cricket leagues tournaments, notably the Pakistan Super League. The appointment follows
word that the agency has been named the global media rights representative and live stream partner for the Kashmir Premiere …
by Steve McClellan on Jul 7, 3:13 PM
Red Bull has appointed Omnicom Media Group's PHD as its new media agency for North America, according to sources. Starcom USA, part of Publicis Media, had previously served as the company’s media agency in the region, a remit it won in 2018. Red Bull spent an estimated $128 million on media last year in the U.S. according to COMvergence. The agency research firm estimates that spend was divided equally between traditional and digital media. The agencies and client either declined comment or didn’t return queries about the shift.
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