Seattle-based baking and pancake mix marketer Continental Mills has selected Knoxville-based Tombras as lead creative agency for its Krusteaz brand. Responsibilities include strategic planning, brand creative, digital and social media. Tombras will also provide analytics services utilizing distribution and sales data to develop an analytics suite that will help the agency grow and optimize the Krusteaz business. Krusteaz produces mixes for pancakes, waffles, muffins and other foods. The award followed a review led by Mercer Island Group.
Energy giant Chevron decided to stick with GroupM’s Wavemaker after conducting a review that began in January. The company spends an estimated $50 million to $60 million annually on measured media. Chevron has had a longstanding relationship with MEC, one of the predecessor GroupM agencies that merged to form Wavemaker in 2017. When the review launched Chevron said it “elected to test the marketplace to confirm that Chevron has the best media services agency partner.” Confirming the retention of the agency, a Chevron spokesman said the company “has extended its global strategic media and buying services partnership with Wavemaker for …
Voss Water has tapped New York-based agency iFuel, to lead a strategic effort that repositions the brand as suitable for everyday consumption. iFuel will deliver creative as well as media planning and buying services. A new campaign, features the actor/entrepreneur Dwayne Johnson, who recently took an advisory role with the company. The campaign is currently running in over 25 major markets across the U.S. with a larger national media plan being developed for 2020. The campaign includes outdoor, in-store, digital and social media.
Cobra Firing Systems is hiring Brandience as agency partner to provide brand strategy for new products and market expansion initiatives for the manufacturer and designer of wireless firing systems for the pyrotechnics industry. With over 12,000 customers in 100 countries, the company serves the backyard fireworks enthusiast, professional display company, special effects (SPFX), and military simulation markets.
Atlanta-based Tropical Smoothie Cafe is appointing Brandience as the restaurant chain's “grand opening” agency of record as the chain "aggressively" expands its footprint beyond its current 825 locations. The Cincinnati-based full-service agency will also serve as AOR for about one-third of Tropical’s local co-ops across the country.
Storage and information management company Iron Mountain is appointing Centerline Digital as its global agency of record following a competitive review. Under the two-year remit, the agency will help develop the company execute a digital transformation plan and craft global brand messaging.
HP is hiring Mosaic for a new retail assignment expanding the brand activation agency's relationship from Canada to all of North America. Mosaic will provide on-site retail support for HP in thousands of retail locations across the U.S. with in-store sales representatives, community events, training and digital/social demand generation.
Innocean USA has been selected as media agency-of-record for California hospital UC Davis Health. The agency won the assignment after a formal review that began in April. It will provide media planning and buying services. As part of the remit the agency is tasked with developing an efficient communications plan to reach the client’s diverse audiences. The win follows the agency’s selection last month
as media and creative AOR for the burger chain The Habit Restaurants. Earlier
this month it acquired digital marketing services firm Wellcom Group.
Creative shop Joan has triumphed over six other agencies to land agency of record duties for SafeAuto. The direct-to-consumer auto insurance provider previously worked with Greatest Common Factory. As AOR, Joan will lead SafeAuto’s strategic planning, as well as produce video, audio, design and digital creative efforts. The agency will also help manage special projects and partnerships.
WPP’s Wunderman Thompson has been appointed by cybersecurity provider Kaspersky to develop a new worldwide brand marketing campaign following a competitive pitch. The campaign will be designed to increase brand awareness and change perceptions of the client. It will be developed by the agency’s London office.