Atlantis Paradise Island has placed its $15 million advertising account in review. Ground Zero presently handles the work. Agencies competing for the account include The Richards Group, Wieden + Kennedy, Taxi, and Carmichael Lynch.
Real Branding San Francisco has been selected by Darden Restaurants as its interactive agency of record, following a nationwide review. The agency's responsibilities will include strategic planning for online initiatives, commercial Web site development and maintenance, marketing mix integration management, online advertising development and media planning. Real Branding will provide services for the Red Lobster, Olive Garden, Bahama Breeze, Smokey Bones, and Darden corporate Web sites. Spending was not released.
L'Oréal Consumer Products has shifted all media planning and buying across 26 European markets to Publicis' ZenithOptimedia from Interpublic's Universal McCann unit. The account is estimated at a whopping $1.5 billion in media billings. The decision follows a four-month review involving the two agencies. The assignment moves to ZenithOptimedia Oct. 1, and covers a two-year term.
DaimlerChrysler's Smart minicar brand has selected BBDO as its head agency, replacing Springer Jacoby.
NBC Universal Television Network has placed its media planning and buying account, estimated at $140 million, in review. Horizon Media, Media Kitchen, and Starcom MediaVest presently handle the account.
Subway has ended its yearlong relationship with Goodby, Silverstein & Partners, San Francisco. GS&P will continue to work for two more months. Work will be consolidated to another Subway agency, MMB of Boston.
Empower MediaMarketing, Cincinnati has been awarded media planning and buying duties for Protopic, a prescription medication that treats moderate to severe eczema. The assignment will be partnered with GSW Worldwide, Columbus, Ohio, Protopic's agency of record. Media was previously handled by Williams-Labadie, Chicago, IL. Spending was not revealed.
EarthQuake Media, New York has been assigned web media planning and buying duties by Laura's Lean Beef, Lexington, Ky. Billings were not disclosed. The company's creative assignment will remain with Icon Marketing Communications, Florence, Ky.
Archrival has been selected by WineDark Records to design and develop a corporate Web site for the record label.
The Ohio Tobacco Use Prevention and Control Foundation has placed its advertising account, valued at $10.5 million, in review. Northlich presently handles the work.