Discovery Networks placed its $65 million media planning and buying account in review. Incumbent PHD will defend.
Churchill Downs Incorporated hired Cramer-Krasselt to promote the Kentucky Derby and its companion event, the Kentucky Oaks. The agency's New York office will handle the assignment, which will include public relations, integrated marketing and promotions.
Time Warner Cable tapped OMD to handle its media planning and buying duties, valued at $135 million.
Product Partners, developer of infomercials, tapped Dailey and Associates to handle creative and online work on its estimated $100 million account.
TBWA/Chiat/Day has parted ways with Leapfrog Enterprises.
Tribal DDB Shanghai has been awarded all digital work for PepsiCo's beverage brands in China. The work spans seven brands including Pepsi, 7Up, Miranda, Mountain Dew, Tropicana and Gatorade. Tribal DDB will start working on the brands in January and bested three other agencies for the win.
Office Depot named NSA Media, part of Interpublic Group's Mediabrands, as its North American print agency of record. The agency was awarded full stewardship of the brand's print marketing including research, planning, activation and auditing.
Wieden + Kennedy picked up creative duties on Alberto-Culver Co.'s Noxema brand. The agency bested GSD&M Idea City and The Martin Agency for the win.
USAA, a diversified financial services company, has named Campbell-Ewald Detroit as its agency of record. The agency will handle USAA's creative strategy and execution, as well as integrated media planning and buying. The account is valued at $15 million.
Nationwide Insurance placed its creative and media accounts, valued at $185 million, in review. TM Advertising handles creative and Universal McCann handles media chores.