• Kellogg's - Esrock Partners
    Kellogg's Food Away From Home has named Esrock Partners as agency of record for foodservice marketing communications, following a review. The agency will handle strategic planning, creative development and traditional and interactive media for all Kellogg's brands, including Keebler, Famous Amos and others. Spending was not released.
  • Duffy & Shanley - Foster Grant
    Eyewear provider Foster Grant has tapped Duffy & Shanley to handle media, creative and public relations duties. The account is valued at $5 million.
  • Meyer & Wallis
    Meyer & Wallis has added Centex Homes-Ohio, the IMA Indianapolis Museum of Art and Community Health Network to its client roster, with billings totaling $5 million.
  • Honda Dealers Association of northern California - Pickett Advertising
    Pickett Advertising was awarded the Honda Dealers Association of northern California's $10 million media and creative work.
  • ID Society
    ID Society has landed three new accounts. Nautica named ID Society agency of record for strategy and design to build long-term relationships with its customers. Perfumania tapped the agency as interactive agency of record and bioscience company Zymes hired the agency to develop a strategic online marketing plan that will attract new customers.
  • Select Comfort
    Select Comfort has placed the creative portion of its $100 million advertising account in review. Euro RSCG currently handles the account and will not defend.
  • AOL - Hill Holliday
    AOL has tapped Hill Holliday with a creative project to help promote its free service offer. BBDO remains on the company's roster and its work was not affected by the Hill Holliday assignment.
  • Miller Brewing Co. - Wieden & Kennedy
    Miller Brewing Co. has parted ways with Wieden & Kennedy. Crispin Porter & Bogusky, already agency of record for Miller Lite, will also work on Miller High Life.
  • Fox Filmed Entertainment
    Incumbent MindShare, Zenith Optimedia and Aegis are the remaining contenders for Fox Filmed Entertainment's $1.1 billion global media account.
  • Citigroup - Draft FCB
    Draft FCB has been tapped to handle relationship marketing on Citigroup's credit card account. The agency shares duties with Wunderman, Euro RSCG 4D and Graphic Systems Group.
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