• BIZ DEV: The Butler Bros Wins Maui Brewing Company
    Following a review, The Butler Bros was awarded design duties for Maui Brewing Company. The brand is undergoing a packaging and identity redesign, with a relaunch slated for June 1. Founded in 2005, Maui Brewing Co. creates more than 50 different styles of craft beer on a rotating basis.
  • BIZ DEV: Doner Named First AOR For Truck Hero
    Truck Hero, a supplier of branded consumer accessories for pickup trucks and Jeeps, named Doner as its first-ever advertising agency of record. Doner will launch the brand's first integrated consumer campaign, launching this spring, and develop a new website. "We needed a smart, experienced agency partner to help us launch the Truck Hero brand to consumers," said Bill Reminder, president and CEO of Truck Hero. "The team at Doner clearly demonstrated their category knowledge, strategic and creative expertise, and their shared passion for the Truck Hero brand." Added David DeMuth, co-CEO and president, Doner: "Truck Hero has a dominant position ...
  • BIZ DEV: OMD Wins Sony Music NA
    Sony has awarded media planning and buying duties for its music division in North America to Omnicom’s OMD, according to sources. In the U.S., the Sony Music unit spent just over $10 million on ads in 2014, according to Kantar Media. Full-year 2015 figures aren’t yet available. The company’s North American music business was one of two assignments that had not been decided upon last month when Sony awarded the bulk of its global media account to several agencies including OMD, UM and MediaCom. 
  • BIZ DEV: Republica Named Digital, Social Media Agency For eMerge Americas
    eMerge Americas, a B2B technology conference that brings together technology companies with business and government leaders from North America, Latin America and Europe, named Miami-based Republica as its digital marketing and social media agency of record. The agency will develop a digital marketing and social media strategy aimed at broadening awareness for the annual eMerge Americas conference, which will take place in Miami, Florida, from April 18-19. "Republica is a cutting-edge agency with standout expertise in many sectors including tech, and they have helped build brands across many cultural demographics -- this makes them the ideal partner for eMerge," said ...
  • BIZ DEV: LevLane Wins Hatfield Quality Meats And Farm Promise Brands
    Following a four-month review, Clemens Food Group named LevLane as agency of record for its Hatfield Quality Meats and Farm Promise pork brands. The agency will be responsible for creative, media, brand planning and social media elements. Allebach Communications previously handled the work. Paid media will include both consumer and trade, East Coast-based initially, and expanding west as the company's new Coldwater, Mich. facility, now under construction, opens. First work will break in the spring. Additional LevLane clients include Rothman, Kennedy Health, Jefferson Concussion Center, Beacon Trust, Massage Envy, Ventana, Viamonte and MDVIP, among others.
  • BIZ DEV: Yamamoto Adds Four Clients To Roster
    Minneapolis-based agency, Yamamoto, added four national accounts to its client roster. The agency was first awarded YP.com, Vuzix, a Rochester, NY-based supplier of Video Eyewear and Smart Glasses products in the consumer, commercial and entertainment markets. Next, the company added genetic and genomic testing laboratory Baylor Miraca, and Navvis & Company, a provider of consulting services to health systems, hospitals and physician groups across the U.S. The agency will be providing a broad range of services, ranging from brand strategy and positioning, marketing plan development, creative campaign launches, digital engagement and social media strategy. "We've got great momentum going into ...
  • BIZ DEV: DeVries Global Awarded Milk Makeup
    DeVries Global was tapped by Milk to oversee U.S. communications for the brand's first foray into the beauty category with the upcoming launch of Milk Makeup. The agency will be responsible for developing and executing strategic and creative communications programs that bring Milk Makeup to a wide audience. "It's a very exciting time for Milk and we needed an experienced partner in the beauty industry to help us navigate this new venture," said Paula Roberts, communications director, Milk Makeup. "We are thrilled to work with DeVries Global not only because they bring an impressive results record, but also for their ...
  • BIZ DEV: Deutsch Wins Green Giant
    Following a review, B&G Foods tapped Deutsch as marketing and agency of record for its Green Giant brand. Deutsch is tasked with marketing communication strategy, media buying and planning, packaging redesign and social media, to further expand Green Giant's brand awareness. B&G Foods acquired the Green Giant brand in November 2015, marking the company's debut into the frozen food category. "At B&G Foods we have a passion and track record of successfully reinvigorating nostalgic and iconic brands like Green Giant, and repositioning them to make them relevant again for consumers," said Jordan Greenberg, vice president and general manager, Green Giant ...
  • BIZ DEV: Foster Farms Names Deutsch As AOR
    Deutsch was named agency of record for Foster Farms. Most recently, Deutsch's digital and design team re-launched the company's website. The account will be led out of Deutsch's Los Angeles office. The agency took over responsibilities from four different agencies: Goodby Silverstein & Partners, Organic, Direct Partners and OMD. Deutsch will handle creative for Foster Farms' fresh chicken brands, along with digital and media planning and buying for all company products. The agency's first assignment will be to develop an integrated campaign for fresh chicken that will launch in May. "Foster Farms is an iconic brand on the West Coast. ...
  • BIZ DEV: Bob Gold & Associates Adds Toberman Neighborhood Center To Roster
    Toberman Neighborhood Center, a community nonprofit in Los Angeles, tapped Bob Gold & Associates to lead publicity efforts for its Annual Charity Gala at the Long Beach Hyatt on March 26, honoring six-time NFL Pro-Bowler Terrell Owens with the 2016 Toberman Legends Award. Past Toberman Gala honorees include John Wooden, Earvin "Magic" Johnson, Kareem Abdul Jabbar, Bill Walton, James Worthy, Vin Scully, Louis Zamperini and Tommy Lasorda. As a philanthropist and humanitarian, Owens leads the "What TO Do Global Campaign," an initiative aimed with empowering and motivating youth around the world. "We are thrilled to be working with such a ...
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