Sub Rosa was named agency of record for Pantone, a provider of professional color systems, services and products. Sub Rosa is Pantone’s first agency of record in more than six years.
Acquity Group was named search agency of record for Cycle Gear, a retailer of motorcycle accessories, parts and apparel.
Palace Resorts named ISM its advertising agency of record in North America.
Evok was named agency of record for JHAudio.
The NFL awarded Heat San Francisco several assignments, including branding and promotion duties.
San Diego-based restaurant chain Rubio’s selected start-up shop barrettSF as its agency of record, following a review.
Bad Martha, a new craft beer brand inspired by Martha’s Vineyard, tapped AMP Agency to handle the creation of the brand including labels, package design and website as well a go-to-market strategy.
L'Oréal USA's Luxury Products Division (L'Oreal Luxe) has awarded its digital marketing business to Firstborn. The agency will be responsible for digital strategy, concept development and creative execution across all brands under the L'Oréal Luxe division including: Lancôme, Kiehl's, Yves Saint Laurent Beauté, Clarisonic, Giorgio Armani and Urban Decay. Media duties, which were not up for review, will continue to be handled by Moxie Interactive.
Following a one-month review, Regis University, Denver, has named TDA_Boulder as its agency of record, for both strategy/creative and media. The incumbent was Mortar, San Francisco. An undisclosed budget will support print, radio, online, outdoor and transit advertising. First work, an awareness campaign, will break this summer.
Gazelle, a consumer electronics trade-in site, selected Ocean Media as its agency of record for broadcast media buying. The account is estimated at $16 million. Mullen is handling creative duties for the upcoming campaign.