This is the first time Shipley, founded in 1936, has invested in a professional ad and marketing campaign.
Global influencer marketing platform LTK has appointed Deloitte Digital as its new agency of record for creative, media planning and strategy. The agency and its new client said they would be launching a series of campaigns in 2022 showcasing how LTK's content creators are transforming the way people shop. LTK was started in 2011 and its platform includes access to content monetization tools, strategic growth consulting and global brand partnerships for hundreds of thousands of creators and more than 5,000 retailers. The firm now claims a $2 billion valuation. The campaign platform and new brand positioning will kick off in April, with follow-up campaign …
Bartle Bogle Hegarty has won the global account for LEO Pharma’s chronic hand eczema disease awareness campaign after a competitive pitch. It will launch the campaign in September at EADV (European Academy of Dermatology and Venereology) Congress in Milan. BBH’s growing healthcare roster includes Roche, Genentech, Servier, Takeda, Medtronic and Kyowa Kirin.
The agency will launch the startup in the UK.
Havas Entertainment has been named media planning and buying agency for Just Play UK, the U.K. unit of the U.S. toy company, targeting kids TV. The agency is charged with developing a media strategy in the U.K. and Ireland for key licenses, including Blue’s Clues & You! Disney’s Mickey and Minnie and Slinky. Katie Gritt, head of marketing communications, Just Play UK, said Havas’ “forward thinking and flexible approach is perfectly aligned with our digital first strategy…” Havas Entertainment launched in February 2021; its roster also includes the UKTV media planning and buying account.
KFC has selected MullenLowe as its new creative agency in the U.S. The IPG agency will assume the role of KFC’s strategic and creative lead agency of record effective immediately. The account will be led out of the agency’s Boston office. The appointment came after a review that began last fall, when the company also confirmed it was reviewing its media agency assignment. The media review concluded in January with the appointment of Spark Foundry, part of Publicis Media. Wieden + Kennedy was the incumbent for both creative and media.
Hearts & Science has been appointed media agency partner to service the UK while the startup cruise line has tapped OMG Resolution for an assignment covering North America.
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