Havas Entertainment has been named media planning and buying agency for Just Play UK, the U.K. unit of the U.S. toy company, targeting kids TV.
The agency is charged with developing a media strategy in the U.K. and Ireland for key licenses, including Blue’s Clues & You! Disney’s Mickey and Minnie and Slinky.
Katie Gritt, head of marketing communications, Just Play UK, said Havas’ “forward thinking and flexible approach is perfectly aligned with our digital first strategy…”
Havas Entertainment launched in February 2021; its roster also includes the UKTV media planning and buying account.