• by Steve McClellan  @mp_mcclellan, February 10, 2022

KFC has selected MullenLowe as its new creative agency in the U.S. 

The IPG agency will assume the role of KFC’s strategic and creative lead agency of record effective immediately. The account will be led out of the agency’s Boston office. 

The appointment came after a review that began last fall, when the company also confirmed it was reviewing its media agency assignment. The media review concluded in January with the appointment of Spark Foundry, part of Publicis Media. 

Wieden + Kennedy was the incumbent for both creative and media.