• Gyro Wins Opus Energy Assignment
    Opus Energy, an independent energy supplier for businesses in the UK, has chosen gyro UK’s Manchester office to develop its latest brand campaign.  Opus Energy was founded in 2002 and has grown significantly in recent years, becoming a key challenger to the so-called ‘big six’ energy companies in the UK.  gyro UK’s Manchester team will develop a brand campaign that showcases Opus Energy’s expertise in working with businesses. Last year, Opus Energy was ranked one of the ‘healthiest brands in the UK’ by Kantar Millward Brown, alongside household names including Dyson, easyjet, and Innocent.  “The campaign will highlight the benefits ...
  • White Castle Consolidates Creative Account with Merkley
    Columbus, Ohio-based fast food restaurant chain White Castle has consolidated its creative AOR with Merkley+Partners. There was no formal review. Effective immediately, Merkley will assume creative responsibilities for White Castle’s restaurants in addition to White Castle’s grocery business, which the shop has handled for since 2016. Both assignments include strategy and creative for all channels. Previously the brand worked with Resource/Ammirati on the fast food side its business. “Certainly, there are efficiencies by consolidating our business with one agency,” stated Kim Bartley, CMO of White Castle. “However, having worked with Merkley for some time now, what really excites us are the ...
  • Land O'Frost Appoints Merkley+Partners as Media AOR
    Munster, IN-based packaged deli meat company Land O’Frost has hired Merkley+Partners as its media agency of record effective immediately. Merkley, headquartered in New York, is tasked with developing and executing media strategies across all channels for Land O’Frost. “We looked at a number of agencies, but Merkley really excelled in three areas,” stated Reggie Moore, senior vice president of sales and marketing for Land O’Frost. “Their media strategies are based on deep consumer insights, they are highly focused on ROI, and they have a proven track record of being highly collaborative when working with other agencies.” Creative for Land O’Frost ...
  • MullenLowe Mediahub Wins Media AOR Duties For Global Road Entertainment
    Global Road Entertainment, the recently relaunched independent theatrical and TV studio, has appointed Interpublic Group’s MullenLowe Mediahub as media agency of record for its feature film slate. Mediahub--recently named MediaPost’s Creative Media Agency of the Year for the second straight year--will run the account out of its LA office, which has doubled billings, revenue and staff over the past two years, per the agency. Global Road (which rebranded from Tang Media Partners) will also work with the media agency’s Radical + Disruptive Lab, which applies innovative thinking to media campaign creation. “As our new management team was assembled, and we ...
  • Pavlov's (Flight) Log: Agency Wins Second Airport Account
    Fort Worth-based Pavlov Advertising has been named agency of record for San Antonio International Airport (SAT) and the San Antonio Airport System (SAAS). The $4 million contract calls for an initial three-year term, with the option to extend for two additional one-year periods.  Pavlov, along with San Antonio-based subcontractor partners KGBTexas Communications and Aguillon & Associates, will provide a wide range of marketing services, including advertising creative, graphic design, traditional and digital media planning and placement, public relations, and interactive to promote SAT’s service offerings such as new routes, in-airport concessions, the SAT “Meet Me” loyalty program, and parking.   “The ...
  • MRM//McCann Wins Opel Assignment
    Interpublic’s MRM//McCann Frankfurt team has been awarded the Opel campaign for Germany’s Next Top Model (GNTM) for the third year in a row after a pitch. According to the agency, GNTM is one of the largest annual campaigns for Opel Germany, featuring the automaker’s Adam and Crossland X vehicles.  Launching this month, the campaign leverages influencers to engage with the target market of young women through relevant media channels and other touchpoints, with a special focus on mobile. It also features a partnership with Amazon, which will continue to sell the Opel GNTM “special custom models” online.
  • DEG Named Agency of Record for Armed Forces Insurance
    Armed Forces Insurance, which has provided insurance for military professionals for more than 130 years, has appointed DEG its agency of record. The full-service digital agency has partnered with AFI since 2009, providing website and email services. As agency of record, DEG will lead the creative, strategy, and execution of AFI’s marketing efforts, including paid media, email, social media, web content, direct mail, and a new website. “DEG’s customer-centric approach and strategies align with our own, and we look forward to finding innovative ways to enhance that experience in this new phase of our partnership,” stated Lori Simmons, chief marketing ...
  • Yum: Traction Wins Riviana Foods Account
    Riviana Foods has appointed Traction as agency of record for three of the rice and pasta company's brands: Ronzoni, Creamette and American Beauty. Traction will provide strategic and creative leadership across all aspects of brands’ customer experience. The agency landed the account after working on a project basis for the brands. Through this relationship, Riviana became impressed with the San Francisco-based agency's creativity paired with data-driven insights to "make impact in a world where people are actively tuning out advertising," says Traction's chief executive officer Adam Kleinberg. Riviana's three brands have struggled to establish relevance with younger Millennial audiences and ...
  • Wolfgang Scoops Up Halo Top Ice Cream Brand
    Fast-growing Halo Top ice cream brand has appointed Wolfgang as its first AOR following a formal review.  Previously Halo Top worked with Philadelphia-based agency Red Tettemer + Partners. The Venice Beach, CA-based creative shop is likely to continue the ice cream brand's quirky humor and anti-establishment messaging. Last September, to that end, Halo Top introduced a sci-fi-influenced campaign that’s often been compared to Stanley Kubrick's “2001: A Space Odyssey.”  The ad showed a woman being force-fed ice cream. The spot avoided traditional TV to instead run in movie theaters and across the brand's social channels. "We do think traditional ...
  • Tea Time: Laundry Service Named Celestial Seasonings' Digital AOR
    Specialty tea brand Celestial Seasonings has selected Laundry Service as its digital agency of record, the companies have confirmed.  Laundry Service, part of Wasserman's Cycle Media, will handle all aspects of digital media, social strategy, creative, content creation, community management, and media buying for the brand.  The companies have already launched a campaign that includes a flock of influencers who explain why Celestial is their tea brand of choice. Influencers in the campaign include Sara Forte and Summer Rayne Oakes.  Laundry Service, founded in 2011 has evolved from a social media agency and production company into a full-service marketing agency offering an array of ...
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