The Milk Processor Education Program (MilkPEP) tapped MGSCOMM as its Hispanic-marketing agency, replacing SiboneyUSA, which is closing its doors.

Brolik added Everlast Wordwide, Alex's Lemonade Stand Foundation and Havahart to its client roster.

Allen & Gerritsen has been named agency of record for national non-profit youth leadership organization, City Year.

Protagonist has been selected as the North American agency of record for Lavazza coffee, after a review. Protagonist will serve as lead agency, responsible for multi-channel strategy and creative, social media initiatives, and the coordination of PR and in-store support through partner agencies Susan Magrino Agency and Upshot, respectively.

LendingTree selected Ocean Media as its media planning and buying agency of record.

TargetCast added Illva, Edmunds and Janus Capital Group to its client roster.

Northfield Bank selected Mint Advertising of Branchburg, N.J. as its advertising agency partner tasked to handle print and out-of-home marketing elements, as well as direct marketing efforts, point-of-sale materials and promotions.

HCB Health was selected by the Thyroid, Head and Neck Cancer Foundation to create a specialized website for head and neck cancer patients and their families.

Hasbro has selected AMP Agency as its search agency of record responsible for search engine optimization and paid search services across Hasbro’s suite of brands.

Inspiration Biopharmaceuticals, Inc., a company that develops treatments for hemophilia, tapped Cambridge BioMarketing as its marketing agency. The account, previously handled by Abelson Taylor, did not disclose billings. The agency will develop strategy and brand development support, including digital, print, direct, and collateral materials directed at healthcare provider and patient audiences.