SunTrust parted ways with its lead creative agency, Young & Rubicam and placed both its creative and media accounts in review. Maxus currently handles the media account.
Colle+McVoy was named lead agency for the Propane Education & Research Council. The assignment includes creative, interactive, public relations, relationship marketing and contact planning for both consumer and B2B activities.
Luxury goods group, LVMH, selected Morpheus Media as its new U.S. interactive agency of record following a review. The agency will be responsible for domestic online marketing strategy and execution across the LVMH brands.
Embassy Suites Hotels named BBDO Atlanta as creative agency of record for its $15 million advertising account. BBDO Atlanta replaces the incumbent, TBWA/Chiat/Day, New York.
Schoolwires tapped Stein Rogan + Partners to develop a brand positioning, design and integrated communications campaign.
Sony and Universal McCann renewed their partnership for an additional three years. The agency will continue to handle North American media buying and planning duties.
Villeroy & Boch placed creative and PR accounts for its Bath and Well Division, located on the West coast, in review.
The Connecticut Department of Public Utility Control, in coordination with the Energy Conservation Management Board, has selected Mintz & Hoke Communications Group to develop a statewide communications program intended to promote the benefits of energy efficiency.
Mullen has won integrated marketing communications duties for BASF U.S. Crop Protection to enhance awareness and sales of the company's herbicides, fungicides, insecticides, plant regulators and seed treatment technologies. The agency's work will include branding, advertising, public relations, digital strategy, direct marketing and media planning and buying for the U.S. Crop business. In addition, the agency won advertising and marketing services duties for CSC, a provider of information technology services to commercial and government markets worldwide. The agency will handle strategic communications planning, creative development in offline, direct and digital arenas, and both offline and online media planning and buying.
Carat was awarded Kohler's $60 million media account, following a review. Starcom previously handled the account.