• BIZ DEV: Cibo Awarded Digital Work For San Francisco Museum of Modern Art
    Cibo was selected by the San Francisco Museum of Modern Art (SFMOMA) as its design partner, to enhance the museum's digital future for an upcoming expansion in 2016. SFMOMA plans to transform not just the museum's physical presence, with a 235,000 square foot, 10-story high rise addition, but also every aspect of the visitor experience, including its digital landscape in conjunction with a new vision for the museum's greater role as a place for learning, inspiration, and interaction for visitors from the Bay Area and beyond. The brand experience agency will work on the SFMOMA website, and develop a broader ...
  • BIZ DEV: California Tobacco Control Program Taps Duncan/Channon As AOR
    The California Tobacco Control Program has chosen SF-based independent agency, Duncan/Channon, as its advertising agency of record. Rubin Postaer and Associates previously handled the account. The state program, whose mission is to reduce the health impact and premature deaths due to tobacco use, selected the agency to handle advertising strategy, creative and media efforts. Duncan/Channon's contract with CTCP began July 1, 2014, and runs for up to five years.
  • BIZ DEV: MRM//McCann Wins Cisco
    MRM//McCann was named global demand generation agency of record for Cisco, following a review. There was no incumbent on the work. The agency, part of McCann Worldgroup, has been charged with elevating and expanding Cisco's demand generation activity on a global level. Work is being led from MRM//McCann's Salt Lake City office. The agency's San Francisco, London, Singapore, Beijing and Buenos Aires offices will also be part of the global assignment. "We are tremendously excited to partner with MRM//McCann to dramatically elevate our content and creative as we strive to better drive our marketing initiatives," said Laura Fay, vice president ...
  • BIZ DEV: SS+K Wins The New Yorker
    The New Yorker hired SS+K as its agency of record, following a review. The magazine, owned by Conde-Nast, debuted a redesigned and replatformed web site last week and made all of its content, from 2007 until now, free online in a limited open-access period. This fall, The New Yorker will establish a metered paywall for its web and magazine content. There was no incumbent agency for work was previously handled in-house. "There are few brands that we'd be more excited to work with than The New Yorker," said Rob Shepardson, co-founder of SS+K." For decades, it has occupied a unique ...
  • BIZ DEV: The Integer Group Wins Transamerica
    Transamerica tapped The Integer Group as its lead brand agency, following a review. JWT previously handled the account. The company charged the Omnicom Group agency with helping to build its brand with each of its key audiences: consumers, intermediaries and customers. "The Integer Group has demonstrated innovation and creativity in its ability to reach diverse target markets with a focus on consumer and business marketing," said said Bill Tate, senior vice president of marketing at Transamerica. "We believe they are the right firm to help us evolve our Transform Tomorrow platform and drive positive engagement with our brand at all ...
  • BIZ DEV: Georgia-Pacific Adds Four New Agencies To Its Roster
    Georgia-Pacific's North American consumer business has added to its roster of agencies. The company selected Cutwater, San Francisco; Deutsch LA; Droga5, New York; and The Martin Agency, Richmond, Virginia, to develop campaigns for six brands. Working with Michael Lee of Madam to develop an initial set of prospects, the company didn't select agencies based on traditional creative pitches but focused instead on specific marketing capabilities each agency could add to the needs of individual brands. Cutwater was awarded Brawny paper towels; Deutsch LA scored Angel Soft bath tissue and Vanity Fair tableware; Droga5 added Quilted Northern bath tissue and Dixie ...
  • BIZ DEV: VML Wins Sporting Kansas City
    Major league soccer team, Sporting Kansas City, tapped VML as its marketing partner to provide strategic planning and consulting for sponsorship activation. The partnership is slates to last for three years. "Together, VML and Sporting Kansas City will offer the ability to leverage innovative technology to not only engage consumers, but advance partner integration into that engagement in new and exciting ways," said Chuck Searle, chief client officer at VML. "Our focus will continue to put the fan at the center of all experiences -- pre-, during and post-match." Sporting Kansas City has 150 free Wi-Fi access points, more than ...
  • BIZ DEV: Giant Spoon Scoops Up Keek's Media And Marketing Account
    Keek, a mobile video social network, awarded its media and marketing account to independent agency Giant Spoon, following a review. Keek members create and interact with videos up to 36 seconds long and 111 characters of text, in either public or private views. "Giant Spoon provides the ability to be nimble and creative, while also understanding our strategy and marketing partnership goals," said Alexandra Cameron, CEO of Keek. "Aligning with their team will help us evaluate, execute and evangelize the brand more rapidly." "While Giant Spoon is a fairly new agency brand, the four founders have a long track record ...
  • BIZ DEV: Zimmerman Advertising Gets Lucky, Named Media Planning And Buying AOR For Lucky Brand
    Following a review, Zimmerman Advertising was named online and traditional media planning and buying agency of record for Los-Angeles-based Lucky Brand, a manufacturer of men and women's denim, fashion and accessories. In addition to media planning and buying duties, Zimmerman's zSocial unit will handle Lucky Brand's social media activation. A brand relaunch showcasing Lucky Brand's mix of "music, motorcycles, vintage and California" is slated to launch in the fall. "As Lucky Brand evolves toward a more modern and versatile lifestyle vision, we're beyond thrilled to be working with Zimmerman," said Michael Griffin, Lucky Brand's executive vice president and product director. ...
  • BIZ DEV: Anomaly Wins Duracell
    Anomaly scored additional work for Procter & Gamble when it was named lead creative agency for Duracell. The agency will handle both traditional and digital work, which was previously handled by The Acme Idea Co. and Saatchi & Saatchi, respectively.
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