• BIZ DEV: Pinellas Suncoast Transit Authority Names FKQ Advertising As AOR
    FKQ Advertising + Marketing was named agency of record for Pinellas Suncoast Transit Authority, following a two-month RFP process. The agency selection process consisted of RFPs from 76 different agencies. The first round resulted in five finalists being selected, including FKQ, for the second round of in-person judging. PSTA and FKQ have already started work on consumer-driven initiatives, including branding for a multicounty fare collection system and rapid transit naming conventions. "FKQ is proud to be named PSTA's new agency of record and we value the opportunity to utilize our expertise and credentials to deliver strong results that will promote ...
  • BIZ DEV: Vitro Named Creative Agency For adidas Golf
    Vitro was named creative agency of record of adidas Golf, following a review. Venables Bell & Partners briefly handled the account. The global work will be led out of Vitro's San Diego office and will include digital, social media and retail work. First work will launch in the fall. "As adidas looks to strengthen its position as a leading provider of innovative golf footwear and apparel, we're very excited to express that through the reality that golf is a sport and golfers are athletes," said Tom Sullivan, president/CEO of Vitro. adidas Golf spent $54 million on measured media in 2015, ...
  • BIZ DEV: MWWPR And Ogilvy To Create Awareness Campaign For The Lisa Colagrossi Foundation
    The Lisa Colagrossi Foundation (TLCF) named MWWPR and Ogilvy, as its agencies of record. The companies will work with the foundation to launch a national campaign to create awareness and advance education for the signs, symptoms and risk factors for brain aneurysms. In September of 2015, Todd Carwford founded TLCF in honor of his wife Lisa Colagrossi, a television journalist known for her work with ABC-TV in NY. After experiencing an excruciating headache (a warning sign for brain aneurysm), Lisa went to work one morning and suffered a massive brain aneurysm. "This is a critical step forward for the general ...
  • BIZ DEV: Kore PR Adds Wax Pot Studio To Client Roster
    Kore PR added Wax Pot Studio, a full service beauty salon in Nashville, to its client roster. Wax Pot opened in 2007 and offers clients looking for waxing, laser hair removal, lash extensions, facials, skincare, make up application and sunless tanning services.
  • BIZ DEV: Connectivity Agency Named Media AOR For OGX And Maui Moisture
    Connectivity Agency was named media agency of record for OGX and Maui Moisture, haircare lines owned by Vogue International. 22 squared was the incumbent but did not participate in the review. Work, scheduled to launch in July, will include social media with a focus on customer engagement, as well as traditional and digital media. Connectivity Agency also handles media work nationally for First Watch Restaurant Group, Margaritaville, Pabst Brewing portfolio and Deep Eddy Vodka, along with regional work for WWE, Crunch Gyms, Tropical Smoothie, Empath Health and Sonic Automotive.
  • BIZ DEV: Fineman PR Named AOR For Dunkin' Donuts In Northern And Central California
    Fineman PR was named agency of record for Dunkin' Donuts in Northern and Central California. Dunkin' Donuts plans to expand in California with the opening of more than 300 restaurants over the next several years with a long-term statewide goal of 1,000 restaurants. Fineman PR will provide local market support for the opening of new restaurants and establish a stronger brand presence from Fresno north to the border with Oregon, including the San Francisco Bay Area. "We're delighted to be working with Fineman PR," said Amy Atkins, field marketing manager for Dunkin' Donuts. "We selected them out of a highly ...
  • BIZ DEV: Cargo Named Lead Agency For Lenovo's Small Business Marketing
    Cargo was named lead agency for small business marketing for Lenovo North America. The agency will lead marketing insights, strategy and planning, creative development, execution and optimization for online, mobile and offline initiatives. Cargo will also support the worldwide small business online strategy for Lenovo. "As the leading PC manufacturer in the world, Lenovo has an incredibly diverse and respected portfolio of high quality products and services," said Dan Gliatta, managing director of Cargo. "My team and I look forward to working with Lenovo and continuing to build upon the already strong foundation and firmly rooted reputation the brand already ...
  • BIZ DEV: GMR Marketing To Create Fan Zone For FIA Formula E Championship
    The FIA Formula E Championship, an all-electric motor racing series, tapped GMR Marketing to create the fan zone at the upcoming VISA London ePrix on July 2. "We are always looking at ways of improving the fan experience and providing opportunities for our partners to engage with their customers in an exciting and relevant environment," said Ali Russell, director of media at Formula E. "Through our work with GMR, we are looking to appeal to a diverse mix of audiences by creating a variety of themed areas within the eVillage." Added Crispin Bolt, client services director at GMR Marketing: "Formula ...
  • BIZ DEV: DDB Canada Montreal Named AOR For YWCA Montreal
    YWCA Montreal tapped the Montreal office of DDB Canada as its agency of record. This is the first time YWCA Montreal has partnered with an agency for a mass advertising campaign. Previous communications work focused on lobbying government. The agency will help strengthen the brand and create awareness of YWCA services on a pro-bono basis. First work will be an awareness campaign focusing on hypersexualization, in an effort to stop the sexual exploitation of high school-aged girls being recruited as sex trade workers. Creative will launch in September. "Our previous communication efforts have squarely focused on lobbying government, however an ...
  • BIZ DEV: Amusement Park Named Creative AOR For Los Angeles Angels
    The Los Angeles Angels of Anaheim tapped Amusement Park to handle creative, strategy and media buying duties. Initial work will include a campaign targeting women. The Los Angeles Angels spent $2.9 million on measured media in the first quarter of 2016, significantly up from its entire 2015 spend of $614,000, per Kantar Media.
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